Plastic Surgery Marketing

Commonly referred to as the “Gold Coast” of Long Island, the North Shore is home to an affluent community and next to New York City has some of the world’s best plastic surgeons. And thus, successfully positioning a practice to stand out in a hyper-competitive market was at the heart of this campaign.

The overall objective was to create an online presence that communicated their offering of affordable plastic surgery but simultaneously didn’t lose sight of the high-end nature of these procedures. This balance was achieved by developing an in-house library of images that articulated their professional experience, a facelift to their website, and ongoing promotions for an array of different non-surgical procedures promoted through their social media channels and email marketing campaign.