MARKETING STRATEGIST, PODCAST HOST, & SPEAKER
After graduating from Hofstra University with a bachelor’s degree in marketing & entrepreneurship, I developed a fascination with service marketing (particularly in the beauty industry).
When I left my first corporate job, I was unsure what I wanted to do next until a friend of mine invited me to lead the marketing department for one of the top plastic surgeons in New York City. I thought this would be a piece of cake. Afterall, when you’re “the best” in your field, marketing becomes very easy.
It wasn’t until I walked out of the elevator and saw another plastic surgeon across the hall and discovered that he too was marketing himself as being “the best”. I quickly realized that if I drew a circle within a one-mile radius there were dozens of plastic surgeons all of whom were marketing themselves as “the best”.
Why would someone go to my client when they had dozens of other options? That’s when I realized it’s not enough to ‘say’ that you’re the best, you have to ‘show’ it.
With this new realization I directed a photo & video shoot that we published across his marketing channels and doubled his business.