By now, most aesthetic healthcare providers understand that having a social media presence is an essential part of their online marketing. Interestingly, that’s pretty much where it stops. The questions that rarely get answered include:
What is the primary objective of my social media campaign?
What is our strategy to fulfill our social media goals?
What type of content do my prospective and existing patients want to hear from me?
What social media platforms should I be on and why?
What metrics should I use to measure the success of my social campaign?
Some cosmetic healthcare providers have the budget to hire a marketing agency and hand their entire social media campaign over to them. Others decide it’s better to keep things in-house and give the social media responsibilities over to their practice manager or receptionist. Both scenarios are almost always guaranteed to fail because the […]