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Why You Need to Bring Your Social Media Marketing In-House and How To Do It

By now, most aesthetic healthcare providers understand that having a social media presence is an essential part of their online marketing. Interestingly, that’s pretty much where it stops. The questions that rarely get answered include:

What is the primary objective of my social media campaign?

What is our strategy to fulfill our social media goals?

What type of content do my prospective and existing patients want to hear from me?

What social media platforms should I be on and why?

What metrics should I use to measure the success of my social campaign?

Some cosmetic healthcare providers have the budget to hire a marketing agency and hand their entire social media campaign over to them. Others decide it’s better to keep things in-house and give the social media responsibilities over to their practice manager or receptionist. Both scenarios are almost always guaranteed to fail because the […]

Why You Need to Bring Your Social Media Marketing In-House and How To Do It2018-06-26T16:29:16+00:00

Marketing Tip #10 – Invest In A Photoshoot

If I were to ask you to describe your brand, what would your answer be? Would your patients be able to accurately describe your brand back to you? Visual storytelling is the foundation of communicating your brand to the world. Watch today’s Marketing Tip Video to learn how a well-executed photoshoot can lay the foundation for communicating your brand.

Marketing Tip #10 – Invest In A Photoshoot2018-06-26T15:08:38+00:00

Marketing Tip #9 – Write Down Your Marketing Goals

Imagine if you were able to have a clear vision of your marketing goals and execute them flawlessly from start to finish. If you’re like me and you set high bars for yourself I can guarantee it’s not an easy journey. BUT it’s not impossible. The way you do it is by declaring the goal and then reverse engineer the steps to get there. Watch today’s Marketing Tip Video to learn a technique I’ve used to help keep me on track with my goals.

Marketing Tip #9 – Write Down Your Marketing Goals2018-06-26T15:09:14+00:00

Marketing Tip #8 – Jumpstart or Enhance Your Marketing Strategy With This Single Question…

Do you have a unique marketing strategy that you’re using to grow your practice? If not, you’re not alone. But luckily there’s one question to ask yourself which will help you get the ball rolling in the right direction. Watch today’s Marketing Tip Video to learn how to begin developing your unique marketing strategy.

Marketing Tip #8 – Jumpstart or Enhance Your Marketing Strategy With This Single Question…2018-06-26T15:09:59+00:00

Marketing Tip #7 – Purchase & Install Your SSL Certificate Before the July 2018 Deadline

Is your website secure from hackers? Google has imposed a deadline – July 2018 – for all websites to install what’s called a “SSL Certificate”. If you don’t have one or aren’t sure if you have one, don’t panic, there’s still time. Watch today’s Marketing Tip Video to learn more about SSL Certificates and what you can do today to become compliant with Google’s new security standards.

Marketing Tip #7 – Purchase & Install Your SSL Certificate Before the July 2018 Deadline2018-06-26T15:34:13+00:00

Marketing Tip # 6 – Improve Your SEO Results with the Google Knowledge Panel

Google Posts is a little-known feature that was rolled out last year to help local businesses highlight their buzz-worthy content. Not only do Posts take up a significant portion of real-estate on your Knowledge Panel, but Google also says keeping your profile up-to-date will improve your overall search rankings. Watch today’s Marketing Tip Video to learn more about Google Posts.

Marketing Tip # 6 – Improve Your SEO Results with the Google Knowledge Panel2018-06-26T15:34:47+00:00

Marketing Tip #5 – Stop Relying On Vanity Metrics To Measure Your Success On Social Media

‘Likes’ and ‘Follows’ on your social accounts are simply a vanity metric. Yes they’re important, but they shouldn’t be your primary key performance indicator (KPI) when you’re analyzing the success of your content marketing strategy. Watch today’s Marketing Tip Video to learn the 3 questions you should be asking to determine if your social media marketing strategy is effective.

Marketing Tip #5 – Stop Relying On Vanity Metrics To Measure Your Success On Social Media2018-06-26T15:35:36+00:00

Marketing Tip #4 – Batch Your Social Content In Advance

Figuring out what to publish on your social feeds each morning can be stressful & frustrating. Batching – the practice of creating your content in advance – can take some of that pressure off, but you’re also able to plan your communication strategy more efficiently. Watch today’s Marketing Tip video to learn 3 core benefits to batching your social content.

Marketing Tip #4 – Batch Your Social Content In Advance2018-06-26T15:36:43+00:00

Marketing Tip #3 – Generate Qualified Patient Leads with the Facebook Pixel.

Have you dabbled with Facebook ads in the past, but were left feeling frustrated with no results? The most likely reason your ads failed was either because you didn’t have the Facebook Pixel installed or you weren’t using the Pixel properly. Watch today’s Marketing Tip video to learn what the Facebook Pixel is & how you can use it to attract more quailed patient leads.

Marketing Tip #3 – Generate Qualified Patient Leads with the Facebook Pixel.2018-06-26T15:37:17+00:00

Marketing Tip #2 – Convert Your Followers Into Patients With User Generated Content (UGC)

Acquiring new patients through social media can be a challenge, but there is one strategy that has been proven to be effective – publishing user generated content (UGC for short). UGC helps to develop trust & humanizes your brand. Watch today’s Marketing Tip Tuesday video to learn why UGC can be so effective at converting your followers in patients.

Marketing Tip #2 – Convert Your Followers Into Patients With User Generated Content (UGC)2018-06-26T15:37:59+00:00
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