This week, I’m going to give you a sneak-peak of some of the topics I’ll be covering on my forthcoming podcast – The Aesthetic Online Marketing Podcast. I’m going to share with you an online marketing framework that I’ve developed and used with some of my most successful aesthetic providers!
50% of your patients take 3 months or more before they schedule a consultation with you. Why does it take so long? And is there a way to speed up the process? Yes! In this video you’ll learn what is a marketing funnel, why you need it, and how marketing funnels help you convert more prospective patients into consultations.
If you’ve ever opened your Facebook or Instagram app and thought, “I have no idea what I’m going to say today?” You’re not alone! In today’s video you’ll learn how to develop a social media marketing strategy so you know exactly what you’re publishing every day.
Retargeting has been a technique used by marketers for several years. In fact, Facebook’s Pixel, which is a line of code that enables websites and business to use retargeting is the secret behind the company’s success. But unlike large brands who already know the power of retargeting, most aesthetic providers aren’t using this technology.
In today’s marketing tip video you’ll learn why you need to incorporate retargeting into your marketing mix.
Marketing Tip #13 – The 1 Online Marketing Channel Almost Every Aesthetic Provider Is Missing Out On
Retargeting (also referred to as re-marketing) is one of the biggest opportunities that a majority of cosmetic healthcare providers are missing out on. In today’s video you’ll learn why it’s so important and how it can convert your prospective patients.
Have you ever wondered why certain competitors in your space, who offer the exact same service you offer, are able to attract a much more high-end customer (and by ‘high-end’ I mean financially affluent)?
And what’s more puzzling is that it’s not always because their work is better or they’re more connected. I was thinking about this during a new client meeting recently. The client was interested in redesigning his website and elevating his marketing to attract a more high-end consumer.
What was interesting was the competitor he aspired to be was a previous client of mine and I was the one responsible for that success. Both clients were plastic surgeons, both offered the exact same services, and they both went to the same medical school. Yet one was able to attract a move affluent customer.
As I pondered over this question I realized there were 3 distinct differences with my previous client’s […]
Not knowing who you’re talking to and where they’re hanging out on social media is one of the biggest mistakes I see clients making. And the reason this is such a pervasive problem is because it’s hard to figure out exactly who you’re talking to. But this is a really important first step because each social media platform is different.
Imagine waking up one morning, going to work, and thinking to yourself at your desk, “I’m going to blog about this topic today, turn it into a video for YouTube, & then I’m going to hop on a Facebook live for 30 minutes and go even deeper into that topic”. Yeeeaaaa…if you’re publishing content regularly, you this scenario is more like a fantasy than reality.
Content overwhelm happens to all of us at some point (including myself). Knowing exactly what to publish across your social media platforms is a skill that requires practice. It’s almost like exercising at the gym. Some weeks you may be shredding those pounds or lifting more than ever before. And some weeks you’re falling off the bandwagon, cheating on your diet, and skipping the gym altogether. Can you relate? So, these 3 steps I’m about to share won’t eliminate overwhelm overnight, but as you continue to […]
You’ve probably heard of the Know, Like, and Trust Model in online marketing. The idea is you want your audience to get to know who you are, like what you have to say, and trust that you’re the right fit for their problem. The issue is figuring out what type of content to produce that’s going to move them along the sales funnel that they’re going to read, watch, or listen to. So, today, I’m going to share with you 3 tools to create content that your audience is going to LOVE.
If I were to ask you to describe your brand, what would your answer be? Would your patients be able to accurately describe your brand back to you? Visual storytelling is the foundation of communicating your brand to the world. Watch today’s Marketing Tip Video to learn how a well-executed photoshoot can lay the foundation for communicating your brand.