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How to Sell Your Services Online to Attract High-End Consumers Without Feeling Sleazy.

Have you ever wondered why certain competitors in your space, who offer the exact same service you offer, are able to attract a much more high-end customer (and by ‘high-end’ I mean financially affluent)?

And what’s more puzzling is that it’s not always because their work is better or they’re more connected. I was thinking about this during a new client meeting recently. The client was interested in redesigning his website and elevating his marketing to attract a more high-end consumer.

What was interesting was the competitor he aspired to be was a previous client of mine and I was the one responsible for that success. Both clients were plastic surgeons, both offered the exact same services, and they both went to the same medical school. Yet one was able to attract a move affluent customer.

Why?

As I pondered over this question I realized there were 3 distinct differences with my previous client’s […]

How to Sell Your Services Online to Attract High-End Consumers Without Feeling Sleazy.2018-08-16T12:46:48+00:00

Marketing Tip #12 – Define Your Audience and Identify the Social Media Platforms They’re On

Not knowing who you’re talking to and where they’re hanging out on social media is one of the biggest mistakes I see clients making. And the reason this is such a pervasive problem is because it’s hard to figure out exactly who you’re talking to. But this is a really important first step because each social media platform is different.

Marketing Tip #12 – Define Your Audience and Identify the Social Media Platforms They’re On2018-08-09T15:30:50+00:00

How to Avoid Content Overwhelm & Know Exactly What to Publish on Your Social Media Platforms

Imagine waking up one morning, going to work, and thinking to yourself at your desk, “I’m going to blog about this topic today, turn it into a video for YouTube, & then I’m going to hop on a Facebook live for 30 minutes and go even deeper into that topic”. Yeeeaaaa…if you’re publishing content regularly, you this scenario is more like a fantasy than reality.

Content overwhelm happens to all of us at some point (including myself). Knowing exactly what to publish across your social media platforms is a skill that requires practice. It’s almost like exercising at the gym. Some weeks you may be shredding those pounds or lifting more than ever before. And some weeks you’re falling off the bandwagon, cheating on your diet, and skipping the gym altogether. Can you relate? So, these 3 steps I’m about to share won’t eliminate overwhelm overnight, but as you continue to […]

How to Avoid Content Overwhelm & Know Exactly What to Publish on Your Social Media Platforms2018-08-09T12:44:07+00:00

Tip #11 – 3 Tools To Create Content Your Audience Loves

You’ve probably heard of the Know, Like, and Trust Model in online marketing. The idea is you want your audience to get to know who you are, like what you have to say, and trust that you’re the right fit for their problem. The issue is figuring out what type of content to produce that’s going to move them along the sales funnel that they’re going to read, watch, or listen to. So, today, I’m going to share with you 3 tools to create content that your audience is going to LOVE.

Tip #11 – 3 Tools To Create Content Your Audience Loves2018-07-27T14:43:31+00:00

Marketing Tip #10 – Invest In A Photoshoot

If I were to ask you to describe your brand, what would your answer be? Would your patients be able to accurately describe your brand back to you? Visual storytelling is the foundation of communicating your brand to the world. Watch today’s Marketing Tip Video to learn how a well-executed photoshoot can lay the foundation for communicating your brand.

Marketing Tip #10 – Invest In A Photoshoot2018-06-26T15:08:38+00:00

Marketing Tip #9 – Write Down Your Marketing Goals

Imagine if you were able to have a clear vision of your marketing goals and execute them flawlessly from start to finish. If you’re like me and you set high bars for yourself I can guarantee it’s not an easy journey. BUT it’s not impossible. The way you do it is by declaring the goal and then reverse engineer the steps to get there. Watch today’s Marketing Tip Video to learn a technique I’ve used to help keep me on track with my goals.

Marketing Tip #9 – Write Down Your Marketing Goals2018-06-26T15:09:14+00:00

Marketing Tip #8 – Jumpstart or Enhance Your Marketing Strategy With This Single Question…

Do you have a unique marketing strategy that you’re using to grow your practice? If not, you’re not alone. But luckily there’s one question to ask yourself which will help you get the ball rolling in the right direction. Watch today’s Marketing Tip Video to learn how to begin developing your unique marketing strategy.

Marketing Tip #8 – Jumpstart or Enhance Your Marketing Strategy With This Single Question…2018-06-26T15:09:59+00:00

Marketing Tip #7 – Purchase & Install Your SSL Certificate Before the July 2018 Deadline

Is your website secure from hackers? Google has imposed a deadline – July 2018 – for all websites to install what’s called a “SSL Certificate”. If you don’t have one or aren’t sure if you have one, don’t panic, there’s still time. Watch today’s Marketing Tip Video to learn more about SSL Certificates and what you can do today to become compliant with Google’s new security standards.

Marketing Tip #7 – Purchase & Install Your SSL Certificate Before the July 2018 Deadline2018-06-26T15:34:13+00:00

Marketing Tip # 6 – Improve Your SEO Results with the Google Knowledge Panel

Google Posts is a little-known feature that was rolled out last year to help local businesses highlight their buzz-worthy content. Not only do Posts take up a significant portion of real-estate on your Knowledge Panel, but Google also says keeping your profile up-to-date will improve your overall search rankings. Watch today’s Marketing Tip Video to learn more about Google Posts.

Marketing Tip # 6 – Improve Your SEO Results with the Google Knowledge Panel2018-06-26T15:34:47+00:00
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