If I were to ask you to describe your brand, what would your answer be? Would your patients be able to accurately describe your brand back to you? Visual storytelling is the foundation of communicating your brand to the world. Watch today’s Marketing Tip Video to learn how a well-executed photoshoot can lay the foundation for communicating your brand.
Imagine if you were able to have a clear vision of your marketing goals and execute them flawlessly from start to finish. If you’re like me and you set high bars for yourself I can guarantee it’s not an easy journey. BUT it’s not impossible. The way you do it is by declaring the goal and then reverse engineer the steps to get there. Watch today’s Marketing Tip Video to learn a technique I’ve used to help keep me on track with my goals.
Do you have a unique marketing strategy that you’re using to grow your practice? If not, you’re not alone. But luckily there’s one question to ask yourself which will help you get the ball rolling in the right direction. Watch today’s Marketing Tip Video to learn how to begin developing your unique marketing strategy.
Is your website secure from hackers? Google has imposed a deadline – July 2018 – for all websites to install what’s called a “SSL Certificate”. If you don’t have one or aren’t sure if you have one, don’t panic, there’s still time. Watch today’s Marketing Tip Video to learn more about SSL Certificates and what you can do today to become compliant with Google’s new security standards.
Google Posts is a little-known feature that was rolled out last year to help local businesses highlight their buzz-worthy content. Not only do Posts take up a significant portion of real-estate on your Knowledge Panel, but Google also says keeping your profile up-to-date will improve your overall search rankings. Watch today’s Marketing Tip Video to learn more about Google Posts.
‘Likes’ and ‘Follows’ on your social accounts are simply a vanity metric. Yes they’re important, but they shouldn’t be your primary key performance indicator (KPI) when you’re analyzing the success of your content marketing strategy. Watch today’s Marketing Tip Video to learn the 3 questions you should be asking to determine if your social media marketing strategy is effective.
Figuring out what to publish on your social feeds each morning can be stressful & frustrating. Batching – the practice of creating your content in advance – can take some of that pressure off, but you’re also able to plan your communication strategy more efficiently. Watch today’s Marketing Tip video to learn 3 core benefits to batching your social content.
Have you dabbled with Facebook ads in the past, but were left feeling frustrated with no results? The most likely reason your ads failed was either because you didn’t have the Facebook Pixel installed or you weren’t using the Pixel properly. Watch today’s Marketing Tip video to learn what the Facebook Pixel is & how you can use it to attract more quailed patient leads.
Acquiring new patients through social media can be a challenge, but there is one strategy that has been proven to be effective – publishing user generated content (UGC for short). UGC helps to develop trust & humanizes your brand. Watch today’s Marketing Tip Tuesday video to learn why UGC can be so effective at converting your followers in patients.
Not everyone following you on social media is ready to purchase or schedule a consultation with you. This is the reason you never want to constantly sell on your social channels. Each one of your followers is on 1 of the 5 stages of awareness – a concept originally introduced by Eugene Schwartz in 1966 (one of the Godfather’s of modern day marketing). Watch my new Marketing Tip series to learn how you can communicate better on your social channels.