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Episode #13: How A Second Website Can Help You Attract Your Ideal Patient Better Than Your Primary Website

May 1st, 2019|

How do you promote a procedure effectively without niching yourself down and still acquire new patients or clients for the other aesthetic services that you offer? There are multiple ways we can do this but today I’m going to be talking about one specific online marketing strategy that very few aesthetic providers are doing BUT can deliver outstanding results! And that’s by adding a second website to your marketing mix, which we call [...]

Episode #12: How to Differentiate Your Practice from Your Peers by Constructing a Value Proposition Statement.

April 24th, 2019|

One of the biggest struggles with aesthetic providers – and this applies to you whether you’re a plastic surgeon, dermatologist, medical spa, or anyone in between – is how do you differentiate yourself from your peers? And how do you articulate that difference in your marketing that you’re different? Because when everyone’s offering the exact same aesthetic services as you, you have to stand out. You have to be able to express how [...]

Episode #11: The Major Flaw with Your Content Marketing Strategy That’s Preventing You from Converting Patients.

April 17th, 2019|

If you’ve probably heard me talk about of the phrase the Know, Like, & Trust Factor. Your prospective patients need to Knowing who we are first, Liking what we have to say and then Trust that we’re the right fit for their aesthetic concerns. It’s almost like a scientific principle. All of marketing and advertising is based off it and every single one of us goes through this model when we make a [...]

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