LATEST PODCAST EPISODES
Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.
Marketing attribution is one of the most difficult things for any small business, especially aesthetic & cosmetic providers. In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already [...]
Episode 26: How Showing Up on Video Consistently Can Increase the Number of New Leads.
81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic & cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward. So today, I’m going to explain how [...]
Episode #25: Why Website Optimization is More Important Than Search Engine Optimization.
If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find [...]
PODCAST EPISODES BY CATEGORY
Explore my collection of podcast episodes and interviews based on the category that you’re most interested in.
Develop Your Marketing Plan
Create a winning marketing strategy for your business that attracts the patients/clients you want to serve.
Optimize Your Social Media Presence
Master social media marketing and turn your followers into patients/clients.
Convert with Content
Create and publish content that builds trust with your patients/clients and positions you as an expert.