LATEST PODCAST EPISODES
Episode 52: 3 Steps to Create Content for Your Website That Converts Your Visitors.
One of the biggest problems I see with clients’ websites is that the information about their services doesn’t reflect what their visitors are searching.A tell-tale sign of this is if you have a high bounce rate - the percentage of visitors who visit your website and leave after seeing 1 page.What ends up happening is that visitor will then go to your competitor’s website, find the information they were seeking there and then begin [...]
Episode 51: How to Decide if You Should Blog, Video, Live-stream, or Podcast to Organically Attract New Leads
Online Marketing today, looks nothing like it did a year ago. Instagram Stories and IGTV are now a must, live-streaming is more popular than ever, but the biggest change that’s emerged is the line between ‘marketing’ and ‘media’ has blurred.In fact, they’ve blended together and the businesses that are succeeding are the most are leading with a multi-media approach.When I say "multi-media", I'm talking about blogging, pre-recorded video, live-streaming and podcasting. Those are really [...]
Episode 50: Why I’m Changing the Name of the Podcast to “The Online Marketing & Media Podcast”.
Yes you heard me correctly, BUT don’t panic, I’ll still be here next week and following and the following. I’m just changing the name of the show from the Aesthetic Marketing Podcast to….drum roll….'The Online Marketing and Media Podcast' But today's episode is not just about that. It's really about a piece of your online marketing that’s missing, but if adopted as part of your strategy can change everything! And this was the [...]
PODCAST EPISODES BY CATEGORY
Explore my collection of podcast episodes and interviews based on the category that you’re most interested in.
Develop Your Marketing Plan
Create a winning marketing strategy for your business that attracts the patients/clients you want to serve.
Optimize Your Social Media Presence
Master social media marketing and turn your followers into patients/clients.
Convert with Content
Create and publish content that builds trust with your patients/clients and positions you as an expert.