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Episode #16: A Behind the Scenes Look of My Instagram Audit for Quarter 1 (PART 1)

May 22nd, 2019|

How often do you take the time to perform a social media audit? I think most of us look at the number of likes and new followers. And that’s about it. But that’s like looking at the small picture. And it really tells us very little as to what’s happening. In order for us to see if our social media efforts are working, we need to look at the big picture. So on [...]

Episode #15: How to Ethically Sell Your Aesthetic Services Online Without Feeling Sleazy

May 15th, 2019|

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing. But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk [...]

Episode #14: Why IGTV Should Be a Priority in Your 2019 Marketing Plan Despite Its Dismal Launch.

May 8th, 2019|

It’s no secret, the launch of IGTV back in June 2018 was dismal. However, recently they rolled out with a new update which has resulted in the number of people using IGTV to SKYROCKET! I think we’re in the infancy stage of a powerful new marketing vertical. So, today I’m going to explain to you: The problems IGTV had when they first rolled out, How this new update they released is combatting those [...]

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