LATEST PODCAST EPISODES
Episode 33: How to Acquire More Leads Through Your Online Marketing Efforts without Discounting.
Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you. How do your customers or clients end up selecting your business vs. your peers? Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes? What if I told you, none of those are [...]
Episode 32: The Paradox of Social Media Likes and Followers.
A lot of businesses look at their peers that have tens of thousands of followers, they can see the opportunities that come with that and they want that. However, they don’t understand how they’ve achieved that level of success and they think those larger numbers of likes and followers equates to their success. The truth is, likes and followers are vanity metrics, but businesses with large numbers of likes and followers have more [...]
Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.
Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.This is a foundational Finance 101 theory, but it’s implications extend [...]
PODCAST EPISODES BY CATEGORY
Explore my collection of podcast episodes and interviews based on the category that you’re most interested in.
Develop Your Marketing Plan
Create a winning marketing strategy for your business that attracts the patients/clients you want to serve.
Optimize Your Social Media Presence
Master social media marketing and turn your followers into patients/clients.
Convert with Content
Create and publish content that builds trust with your patients/clients and positions you as an expert.