What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal. How do I know that? Because those action steps created the result you have now. If you want a different result, then you have to take a different set of actions. Said in another way, the same inputs (actions) will always give you the same output (result). If you want [...]

Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel. How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently? In fact, this is the same problem that held me back from creating my weekly podcasts. There just weren’t enough hours in the day. Until I figured out how to “remix” my content. On [...]

How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard! Especially when those questions start to flood into your mind: How do I get new leads? What’s marketing? Do I really need to be on [...]