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Episode #19: How to Use the 4 Neighborhood Methodology to Optimize Your Instagram Marketing with Sue B. Zimmerman

June 12th, 2019|

This week I sit down with one of the leading Instagram experts – Sue B. Zimmerman – to discuss her approach to Instagram Marketing. We chat about Sue's 4-neighborhood methodology to Instagram marketing, some of her best practices for using IGTV, how she uses Instagram with intention to grow her business, and so much more! RESOURCES/LINKS MENTIONED IN TODAY'S EPISODE: My Forthcoming Free Online Marketing Free Masterclass for Aesthetic Providers. Sue's Free Instagram [...]

Episode #18: The 3 Ingredients You Need to Turn Your Business into a Brand.

June 5th, 2019|

Your brand is so much more than just your logo. Your brand is what sets you apart, what makes you unique, compared to your peers. In today’s episode I’m going to explain to you: What a brand is and how you should be thinking about it. The 3 ingredients you need in order to make your business a brand that your patients/clients will remember, and I’m going to provide you with some examples [...]

Episode #17: A Behind the Scenes Look at My Instagram Audit for Quarter 1 (PART 2)

May 29th, 2019|

This week we continue with Part 2 of my Behind the Scenes Look at My Instagram Audit. Last week we looked at my insights from Sprout Social and this week I’m going to show you exactly what Instagram’s native insights are saying about what content is resonating with my audience. Lastly, I’ll tell you my observations and conclusions on my social audit. I have a sneak suspicion that my big realization may just [...]

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