LATEST PODCAST EPISODES
Episode #40: How to Find Your Target Audience & Communicate More Effectively in Your Marketing.
Today I’m going to be talking about something that sounds very simple but can actually be a major struggle for so many businesses. I’m talking about finding your target audience. Now, if you’re thinking to yourself, ‘of course I know my target audience, let me just skip to the next podcast episode’, answer this question first, “What does your target audience say and do?”. Not generally, specifically, “What would they say and do [...]
Episode 39: How Content Buckets Can Help You Structure & Create Your Social Media, Videos, or Blog Posts Your Audience Desires.
Today, I’m going to share with you a content marketing strategy that I use both for myself and my clients that has helped me to consistently produce new social media, videos, or blogs that I know my and their audience wants to consume. It’s very simple, in theory, but it’s something we have to take action on because when you use this strategy in action you’re going to quickly realize that the execution may [...]
Episode 38: The 2 Biggest Mistakes That's Hurting Your Social Media Efforts.
Social media has revolutionized the way businesses can connect with their audience. We all know people and businesses in our same industry that are getting thousands of likes and followers that we strive to emulate. But it can become really frustrating, really quickly, when you put in all of this time and energy into your social media presence only to hear crickets. And I think a lot of us focus on the social [...]
PODCAST EPISODES BY CATEGORY
Explore my collection of podcast episodes and interviews based on the category that you’re most interested in.
Develop Your Marketing Plan
Create a winning marketing strategy for your business that attracts the patients/clients you want to serve.
Optimize Your Social Media Presence
Master social media marketing and turn your followers into patients/clients.
Convert with Content
Create and publish content that builds trust with your patients/clients and positions you as an expert.