The Opportunity

As a plastic surgeon in New York City, one of the biggest challenges in marketing your practice is being able to articulate what makes you different from your competitors. Especially when the competition positions themselves using a similar language—“natural results,” as was the case with Dr. Freund.

The Solution

To help Dr. Freud successfully differentiate himself and stand out from the competition, we first crafted a unique-to-him slogan. Using language taken directly from his clients, Dr. Freud adopted the slogan, “Aesthetic plastic surgery that elevates your natural beauty. Look like yourself, just refreshed and better.”

From there, we redesigned Dr. Freud’s website, and developed high-impact material through a professional photoshoot. Through additional ongoing video shoots, we’ve helped Dr. Freud connect with prospective patients across social platforms, reinforcing his unique approach to plastic surgery.