Having the data available to know what’s moving the needle in your marketing efforts isn’t the issue. Interpreting the data is the problem.
Think of your Instagram Insights as an example. IG provides you with a plethora of information. The question is, how do we take that information & digest it so we can make informed decisions.
On today’s episode of the Online Marketing & Media Podcast, we’re diving into the 5th step in my Conversion Marketing Formula – Measure Your Success.
I’m going to explain:
- How to pivot your strategy without reinventing the wheel.
- How to use the Scientific Method, in not such a ‘sciency’ way to see what’s working & what isn’t (no beakers or goggles required).
- Why it’s important to invest in the right tools to measure your marketing efforts.
Resources Mentioned on Today's Episode: