Would it surprise you to hear that most of my big clients are unclear of their niche and their positioning?

The 2 go together like peanut butter & jelly.

I think part of this reason is because that word “niche” can feel very limiting.

On one hand, you’re being told that you shouldn’t go too wide because then you’re lost in a sea of noise.
On the other hand, niching down feels like you’re potentially missing out.

Well friend, I believe there’s a 3rd option. One that’s in between where you can go wide with your audience but simultaneously be very specific in your positioning.

I call this concept your “Signature Promise”. It’s the trifecta of being able to verbally & visually articulate:

  • Who You Are
  • How You Can Help, and
  • How You’re Different Than Your Peers.

On today’s episode of the Online Marketing & Media Podcast, I’m going to explain why it’s important to niche and how you can use this Signature Promise to go wide in your messaging, but specific. I’m also going to give you 2 examples of businesses that have successfully created their Signature Promises so you can see what it looks like in practice.

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