Have you ever thought to yourself, what are my competitors doing who are consistently getting those leads from their marketing? You know the ones I’m talking about. They’re the ones with the large followers on Instagram & Facebook. You know they’re getting a lot of business because they’ve got tons of before & after photos. And they’re all new.
What are they doing differently?
What is their secret sauce?
And how can you get your hands on it?
Well one common denominator is that they’re using a mixed-media content strategy.
On today’s episode, I’m going to explain:
- What’s a mixed-media content strategy.
- The difference between short vs. long format content.
- Why it’s important to have both in your online marketing.