Covid has now become an objection. Meaning, your prospects are looking for how you intend to ensure their safety before they return to your business.
But here’s the catch, they’re not going to ask you directly. They’re going to look at your marketing to find the answer.
So on today’s episode of the Online Marketing & Media Podcast, I’m going to answer the question “How do I address Covid in my marketing communication with my clients/patients?”
Specifically, I’m going to explain:
- What you should be saying about Covid in your marketing.
- Where you should be saying it, and
- How often you should saying it.