Video is important in your marketing, but sometimes the ‘right’ photo can convert your followers much more than video.

On today’s episode of the Online Marketing & Media Podcast, I sat down with @heatherterveen, a business coach who specializes in helping aesthetic providers in their social media and she’s the founder of The Skin Socialite.

We spoke on a range of topics including:

  • The importance of having a layered approach to your visual marketing on social.
  • How to incorporate social into your business for those of you who feel like it’s too time consuming to consistently publish.
  • The importance of your captions on social.
  • And, the right way to use stock images on social.

Heather has developed a unique concept where she uses a curated approach to stock images for her clients. I don’t want to go too deep into it, I’d rather you hear it from her directly, but I know you’re going to love her concept.