Online Marketing today, looks nothing like it did a year ago. Instagram Stories and IGTV are now a must, live-streaming is more popular than ever, but the biggest change that’s emerged is the line between ‘marketing’ and ‘media’ has blurred.
In fact, they’ve blended together and the businesses that are succeeding are the most are leading with a multi-media approach.
When I say “multi-media”, I'm talking about blogging, pre-recorded video, live-streaming and podcasting. Those are really the only 4 multi-media channels available today.
So on today's episode of the ‘Online Marketing & Media Podcast”, I'm going to review some of the Pros and Cons of each medium so you can decide which one is right for you.