Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020. The last 2 episodes we talked about taking Consistent Action (Episode 42) and then Episode 44 was all about having a media-first approach to your content marketing. Today, is all about Marketing your business with your Benefits (not your features).
I'm going to:
- Explain the difference between Features and Benefits
- Give you some examples, so you can clearly see the difference.
- I'll explain the cost of not leading with benefits.
- And finally, I have a test you can do right now to make sure that you’re leading with your benefits.