Today I’m going to be talking about something that sounds very simple but can actually be a major struggle for so many businesses. I’m talking about finding your target audience.
Now, if you’re thinking to yourself, ‘of course I know my target audience, let me just skip to the next podcast episode’, answer this question first, “What does your target audience say and do?”. Not generally, specifically, “What would they say and do as if they were sitting right next to you, right now?”
It’s not so easy to answer that, right?
The truth is you probably have a sense of who your target audience is, but what I’m suggesting is that you need to build on that even further. I want you to be able to visualize your target audience in your mind so clearly that it’s as if you’re having a conversation with a close friend.
You see, when we’re able to get that clear as to who it is you’re serving, you’re able to communicate to them so much more effectively in your online marketing efforts. And clear communication leads to more clients, and more revenue.
On today’s podcast episode, I’m going to:
- Dive deep into defining your target audience,
- Explain why it’s so important to do so, and
- I have some exercises you can try which is going teach you how to get deeper into understanding your target audience.
Make sure you stay with me to the very end because my last exercise I mention is going to completely shift your perspective on who your target audience really is.