If I were to ask you to find what time does Business XYZ close today, would you check on Google, Yahoo or Bing? Most of us would turn to Google. It’s the largest search engine in the world! And so it’s no surprise that having your business listed on Google where your audience is searching for information is critical.

So how do we do that? Well for most of us we immediately think of investing in SEO (Search Engine Optimization) or running ads on Google Adwords (and that’s legitimate of course), but there’s another tool that Google has developed for businesses that provides a plethora of data about your audience. And if you can interpret that data correctly, you can increase your website’s visibility and enhance your overall marketing efforts. I’m talking about Google My Business.

On today’s episode, I’m going to:

  • Explain to you what Google My Business is.
  • Teach you how to claim your profile, and
  • Explain how you can use this free tool to improve your website’s visibility, increase your social proof, improve your customer services experience, and promote your service offerings.

RESOURCES MENTIONED ON TODAY'S EPISODE:

Instructions on how to claim your Google My Business Profile.

A breakdown of different Google My Business Listing Statuses. 

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