Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you.
How do your customers or clients end up selecting your business vs. your peers? Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes?
What if I told you, none of those are why they choose you or your business.
Today, on the Aesthetic Marketing Podcast, I’m going to explain to you:
- Why discounting your services is never the solution to acquiring more leads.
- What your audience is looking for in your online marketing that leads them to contact you, and
- I’m going to give you some advice on how you can deliver the type of content your audience is seeking.