Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?

Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.

This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance.

So, on today’s episode:

  • I’m going to explain to you what the Markowitz Modern Portfolio Theory is.
  • How you can apply it to your marketing.
  • And I’m going to give you some action steps so you can start to use it in your business.

 

RESOURCES MENTIONED ON TODAY'S EPISODE:

Chatter Matters Report by Convince and Convert Consulting.

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