Last week was all about how you should think of your social media presence as if you’re a digital publisher. This week I’m going to focus on how the advent of video in social media has also led your patients/clients to expect you to become a “broadcaster” of content.

In order to use social media effectively in video, you want to ask yourself, “how do we create video that’s going to connect with your audience, build your brand, increase sales, and drive website traffic.”

In addition to exploring some of the traditional roles a broadcaster would hire in order to increase the number of viewers, I also have some tips on best practices and examples for today.

One of those tips I mention when I talk about composition is called “The Rule of 3rds”, which basically states that if you were to draw 2 horizontal and 2 vertical lines in your video, the intersection of those lines are considered to be the most visually interesting part of the video.

It’s a little easier to understand if you physically see it, so here are 3 examples (using still images) of how you can apply the rule of 3rds.

RIGHT JUSTIFIED
In this examples, the entire right hand side of the image – top and bottom intersecting points – are where your eyes are naturally drawn towards.

LEFT JUSTIFIED
In this examples, the left hand side (in particular the bottom left side) is where your eyes is naturally drawn towards.

CENTER JUSTIFIED
Sometimes, rules are meant to be broken and this is a great example of having an image in the dead center can also look great.

RESOURCES MENTIONED IN TODAY'S EPISODE:

Buffer – Social Media Management Software

Camtasia – Video Editing Software

Adobe Premiere Pro & CC – Video Editing Software

Rode – Microphones for iPhones and iPads

Amazon Cell Phone Ring Light – there are many options, this is just one of them.

Ring Light Kit – there are many options, this is just one of them.

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