What is social media marketing and why is it so important for my business?

I think most people think social media is just expected. You’re expected to be on social media because everyone else is, but the problem with thinking like is that it lacks any goals. What goals are you achieving with your social media efforts?

Are you trying to connect with your audience? Build your brand? Drive traffic to your website? All of the above? And if so, how are you doing that with your social efforts?

On today’s episode, I’m going to explain how your patients & clients expect your social media presence to be more than just a physical extension of your business.

They expect you to be a publisher and broader of digital media.

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