81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic & cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward.
So today, I’m going to explain how video can actually increase the number of new leads. I’m going to explain how video can:
- Help your patients/clients get to know you (and I’m not talking about, “About Me” videos).
- Align yourself as an expert in your field.
- Help prospective patients/clients on the bottom of the funnel become new patients/clients.