One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing.

But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk you through some of the obstacles with marketing your practice or business ethically that I hear from aesthetic providers and then offer some solutions.

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