It’s no secret, the launch of IGTV back in June 2018 was dismal. However, recently they rolled out with a new update which has resulted in the number of people using IGTV to SKYROCKET! I think we’re in the infancy stage of a powerful new marketing vertical.
So, today I’m going to explain to you:
- The problems IGTV had when they first rolled out,
- How this new update they released is combatting those problems, and
- Why now’s the time to start thinking about your IGTV strategy.