How do you promote a procedure effectively without niching yourself down and still acquire new patients or clients for the other aesthetic services that you offer? There are multiple ways we can do this but today I’m going to be talking about one specific online marketing strategy that very few aesthetic providers are doing BUT can deliver outstanding results! And that’s by adding a second website to your marketing mix, which we call a Micro-website or micro-site for short.
However, a microsite isn’t the right fit for every procedure. In today's podcast episode you'll learn:
- What is a microsite
- 2 benefits of adding a microsite into your marketing mix, and
- 4 scenarios where adding a microsite can be incredibly effective
I also have a FREE PDF Guide – 6 Free Resources To Validate Your Microsite Idea – to ensure that there's enough demand for your microsite prior to building it.