One of the biggest struggles with aesthetic providers – and this applies to you whether you’re a plastic surgeon, dermatologist, medical spa, or anyone in between – is how do you differentiate yourself from your peers? And how do you articulate that difference in your marketing that you’re different?
Because when everyone’s offering the exact same aesthetic services as you, you have to stand out. You have to be able to express how you’re different both verbally and visually. And the aesthetic providers who are able to do that successfully, they’re the ones that are receiving a greater number of new leads, but they’re also quality leads.
In today’s podcast episode, I’m going to teach you EXACTLY how to differentiate yourself from your peers by constructing a Value Proposition Statement.