If you’ve probably heard me talk about of the phrase the Know, Like, & Trust Factor. Your prospective patients need to Knowing who we are first, Liking what we have to say and then Trust that we’re the right fit for their aesthetic concerns. It’s almost like a scientific principle. All of marketing and advertising is based off it and every single one of us goes through this model when we make a purchase – whether you realize it or not.

However, there’s a HUGE flaw with this model that’s negatively impacting your online marketing efforts and hindering your ability to convert your prospective patients. In today's podcast episode, I'm going to explain the flaw and teach you how to adjust your content marketing strategy.

RESOURCES MENTIONED IN TODAY'S EPISODE

American Academy of Dermatology – Example of content intended for prospective patients in the “Completely-Unaware” Stage.

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