Imagine you created a beautiful billboard that stood 3 stories tall and placed it in the middle of a desert. No, not in Vegas, but an unpopulated desert where there wasn’t a single person in sight.
That’s essentially your website once it’s published on the Internet.
The purpose of SEO (Search Engine Optimization) is to place that billboard (your website) on a major highway where your prospective patients are searching so you can be found.
Every aesthetic provider needs SEO because without it, your prospective patients will never know who you are and your business will remain in the desert.