The Opportunity
Idriss Dermatology has a unique brand. Located in one of New York City’s poshest neighborhoods and founded on the concept of “quiet luxury,” Idriss Dermatology blends aesthetics and fashion into one. Owner Dr. Shereene Idriss has over one million Youtube subscribers, as well as her own science-based, clinically-proven skincare line. Their slogan—“Subtle is the new dramatic”—is at the heart of their brand.
The Strategy
We partnered with Idriss Dermatology to develop creative assets that articulated Dr. Idriss’s vision for her company. Using both still imagery and a series of video marketing assets, we created visual marketing materials that effectively captured Idriss Dermatology’s brand essence and articulated it to new and existing customers.
About Idriss Dermatology Videos
To help Idriss Dermatology visually articulate its brand, we produced a series of About the Practice videos that translated Dr. Idriss’ philosophy of “quiet luxury” into a refined, cinematic visual language. Inspired by fashion and editorial storytelling, the videos focused on detail and intentional design rather than overt promotion.
More Videos
Photoshoot
Complementing the video work, we directed an in-office photoshoot capturing the space, curated moments of mock treatments, and lifestyle-driven imagery—creating a cohesive visual library that reflects the sophistication and subtlety at the core of the brand.
It's not enough to say what you do. You have to show it.
