The Opportunity
As a plastic surgeon in New York City, one of the biggest challenges in marketing your practice is being able to articulate what makes you different from your competitors. Especially when the competition positions themselves using a similar language—“natural results,” as was the case with Dr. Freund.
The Strategy
To help Dr. Freud successfully differentiate himself and stand out from the competition, we first crafted a unique-to-him slogan. Using language taken directly from his clients, Dr. Freud adopted the slogan, “Aesthetic plastic surgery that elevates your natural beauty. Look like yourself, just refreshed and better.”
From there, we redesigned Dr. Freud’s website, and developed high-impact material through a professional photoshoot. Through additional ongoing video shoots, we’ve helped Dr. Freud connect with prospective patients across social platforms, reinforcing his unique approach to plastic surgery.
See the work.
Video Marketing
Over several years, we produced a library of evergreen video content for Dr. Freund’s practice, spanning procedure overviews, new device launches, skincare education, staff interviews, and more. Designed for longevity and clarity, these assets were strategically deployed across his website, social media channels, and email marketing to consistently reinforce his expertise and approach.
More Videos
Website Redesign
As a plastic surgeon practicing in one of New York City’s most prestigious neighborhoods, Dr. Freund required a website that reflected the sophistication and discretion his clientele expects. We began by developing a brand-defining slogan—“Aesthetic Plastic Surgery That Elevates Your Natural Beauty. Look Like Yourself, Just Refreshed & Better.”
From there, we redesigned his website to seamlessly integrate this messaging, using custom photography and video content to visually reinforce his philosophy across every touchpoint and create a refined, cohesive digital experience.
Photoshoot
We directed a professional photoshoot to create refined imagery that visually reinforces Dr. Freund’s philosophy and brand. The resulting photography has been integrated across all marketing touchpoints, ensuring a cohesive, elevated visual identity.
It's not enough to say what you do. You have to show it.
