Loading...

Social Media is About The “Social” Experience

Oftentimes we forget the “social” part of social media, which is why I think it’s important to remember that social media is a digital conversation. The reason that’s an important lens to view your social media efforts from is because social media isn’t about promoting your aesthetic practice.

Promoting your aesthetic practice should only be 20% of your social content. The remaining 80% should be focused on building, interacting, & providing valuable content to your followers.

Why? Because your followers are following you not because they want to be sold to, but because they are yearning to be a part of something. To be a part of your community. In today’s Marketing Tip Video, I’m going to teach you a simple exercise that’ll help stir some inspiration on how you can produce better content.

Social Media is About The “Social” Experience2018-12-18T15:21:07+00:00

New Instagram Feature Alert: Countdown for Stories

Have you ever noticed whenever Facebook or Instagram rolls out a new feature some people tend to find any excuse to use it? At least for the first few weeks. As most of you know, Instagram just rolled out a new sticker for Stories called ‘Countdown’, so I’ve put together a few ideas on how you can use the new Countdown sticker for your aesthetic practice with purpose & intention.

Have you thought about how you intend to use the Countdown sticker? Would love to hear it in the comments below!

New Instagram Feature Alert: Countdown for Stories2018-12-17T14:30:33+00:00

Why Your Online Marketing Isn’t Working – A Sneak-Peak of My Forthcoming Podcast

This week, I’m going to give you a sneak-peak of some of the topics I’ll be covering on my forthcoming podcast – The Aesthetic Online Marketing Podcast. I’m going to share with you an online marketing framework that I’ve developed and used with some of my most successful aesthetic providers!

Why Your Online Marketing Isn’t Working – A Sneak-Peak of My Forthcoming Podcast2018-11-19T18:01:08+00:00

How to Convert Your Prospective Patients Into Consultations

50% of your patients take 3 months or more before they schedule a consultation with you. Why does it take so long? And is there a way to speed up the process? Yes! In this video you’ll learn what is a marketing funnel, why you need it, and how marketing funnels help you convert more prospective patients into consultations.

How to Convert Your Prospective Patients Into Consultations2018-11-02T13:29:24+00:00

How to Develop a Social Media Strategy And Batch Your Content in Advance

If you’ve ever opened your Facebook or Instagram app and thought, “I have no idea what I’m going to say today?” You’re not alone! In today’s video you’ll learn how to develop a social media marketing strategy so you know exactly what you’re publishing every day.

How to Develop a Social Media Strategy And Batch Your Content in Advance2018-10-18T16:28:29+00:00

Tip 14 – Why Every Aesthetic Provider Needs Retargeting

Retargeting has been a technique used by marketers for several years. In fact, Facebook’s Pixel, which is a line of code that enables websites and business to use retargeting is the secret behind the company’s success. But unlike large brands who already know the power of retargeting, most aesthetic providers aren’t using this technology.

In today’s marketing tip video you’ll learn why you need to incorporate retargeting into your marketing mix.

Tip 14 – Why Every Aesthetic Provider Needs Retargeting2018-10-09T12:34:57+00:00

Marketing Tip #12 – Define Your Audience and Identify the Social Media Platforms They’re On

Not knowing who you’re talking to and where they’re hanging out on social media is one of the biggest mistakes I see clients making. And the reason this is such a pervasive problem is because it’s hard to figure out exactly who you’re talking to. But this is a really important first step because each social media platform is different.

Marketing Tip #12 – Define Your Audience and Identify the Social Media Platforms They’re On2018-08-09T15:30:50+00:00

Tip #11 – 3 Tools To Create Content Your Audience Loves

You’ve probably heard of the Know, Like, and Trust Model in online marketing. The idea is you want your audience to get to know who you are, like what you have to say, and trust that you’re the right fit for their problem. The issue is figuring out what type of content to produce that’s going to move them along the sales funnel that they’re going to read, watch, or listen to. So, today, I’m going to share with you 3 tools to create content that your audience is going to LOVE.

Tip #11 – 3 Tools To Create Content Your Audience Loves2018-07-27T14:43:31+00:00

Marketing Tip #10 – Invest In A Photoshoot

If I were to ask you to describe your brand, what would your answer be? Would your patients be able to accurately describe your brand back to you? Visual storytelling is the foundation of communicating your brand to the world. Watch today’s Marketing Tip Video to learn how a well-executed photoshoot can lay the foundation for communicating your brand.

Marketing Tip #10 – Invest In A Photoshoot2018-06-26T15:08:38+00:00
Load More Posts