Have you ever wondered why certain competitors in your space, who offer the exact same service you offer, are able to attract a much more high-end customer (and by ‘high-end’ I mean financially affluent)?
And what’s more puzzling is that it’s not always because their work is better or they’re more connected. I was thinking about this during a new client meeting recently. The client was interested in redesigning his website and elevating his marketing to attract a more high-end consumer.
What was interesting was the competitor he aspired to be was a previous client of mine and I was the one responsible for that success. Both clients were plastic surgeons, both offered the exact same services, and they both went to the same medical school. Yet one was able to attract a move affluent customer.
As I pondered over this question I realized there were 3 distinct differences with my previous client’s […]