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How to Sell Your Services Online to Attract High-End Consumers Without Feeling Sleazy.

Have you ever wondered why certain competitors in your space, who offer the exact same service you offer, are able to attract a much more high-end customer (and by ‘high-end’ I mean financially affluent)?

And what’s more puzzling is that it’s not always because their work is better or they’re more connected. I was thinking about this during a new client meeting recently. The client was interested in redesigning his website and elevating his marketing to attract a more high-end consumer.

What was interesting was the competitor he aspired to be was a previous client of mine and I was the one responsible for that success. Both clients were plastic surgeons, both offered the exact same services, and they both went to the same medical school. Yet one was able to attract a move affluent customer.

Why?

As I pondered over this question I realized there were 3 distinct differences with my previous client’s […]

How to Sell Your Services Online to Attract High-End Consumers Without Feeling Sleazy.2018-08-16T12:46:48+00:00

How to Avoid Content Overwhelm & Know Exactly What to Publish on Your Social Media Platforms

Imagine waking up one morning, going to work, and thinking to yourself at your desk, “I’m going to blog about this topic today, turn it into a video for YouTube, & then I’m going to hop on a Facebook live for 30 minutes and go even deeper into that topic”. Yeeeaaaa…if you’re publishing content regularly, you this scenario is more like a fantasy than reality.

Content overwhelm happens to all of us at some point (including myself). Knowing exactly what to publish across your social media platforms is a skill that requires practice. It’s almost like exercising at the gym. Some weeks you may be shredding those pounds or lifting more than ever before. And some weeks you’re falling off the bandwagon, cheating on your diet, and skipping the gym altogether. Can you relate? So, these 3 steps I’m about to share won’t eliminate overwhelm overnight, but as you continue to […]

How to Avoid Content Overwhelm & Know Exactly What to Publish on Your Social Media Platforms2018-08-09T12:44:07+00:00