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Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.

Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?

Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.

This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance.

So, on today’s episode:

  • I’m going to explain to you what the Markowitz Modern Portfolio Theory is.
  • How you can apply it to your marketing.
  • And I’m going to give you some action steps so you can start to use it in your business.

 

RESOURCES MENTIONED ON TODAY'S EPISODE:

Chatter Matters Report by Convince and Convert Consulting.

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES […]

Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.2019-09-18T13:32:55-05:00

Episode 30: Steal My Content Creation Plan and Never Run Out of Ideas for Your Videos, Blogs, or Social Media Posts.

Creating original content for your blog posts, videos, livestreams, and social media posts can be time consuming and draining. Especially when you’re simultaneously running the daily operations of your business.

There’s also the added pressure that your content needs to be interesting enough that your audience wants to consume it. So how do you consistently create content that your audience is going love without getting burnt out. The answer…

My Content Marketing Plan.

This is the exact same plan I use to create every single podcast episode you hear. But it’s not just for creating podcasts. Nope! The beauty of this process is that it can applied to ANY type of content you’re creating!

On today’s podcast episode, I’m going to walk you through step-by-step how you can apply this same process to your business so you never run out of ideas for your blogs, videos, […]

Episode 30: Steal My Content Creation Plan and Never Run Out of Ideas for Your Videos, Blogs, or Social Media Posts.2019-09-13T09:57:53-05:00

Episode 29: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 2).

Last week was all about how you should think of your social media presence as if you’re a digital publisher. This week I’m going to focus on how the advent of video in social media has also led your patients/clients to expect you to become a “broadcaster” of content.

In order to use social media effectively in video, you want to ask yourself, “how do we create video that’s going to connect with your audience, build your brand, increase sales, and drive website traffic.”

In addition to exploring some of the traditional roles a broadcaster would hire in order to increase the number of viewers, I also have some tips on best practices and examples for today.

One of those tips I mention when I talk about composition is called “The Rule of 3rds”, which basically states that if you were to draw 2 horizontal […]

Episode 29: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 2).2019-09-04T16:54:07-05:00

Episode 28: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 1).

What is social media marketing and why is it so important for my business?

I think most people think social media is just expected. You’re expected to be on social media because everyone else is, but the problem with thinking like is that it lacks any goals. What goals are you achieving with your social media efforts?

Are you trying to connect with your audience? Build your brand? Drive traffic to your website? All of the above? And if so, how are you doing that with your social efforts?

On today’s episode, I’m going to explain how your patients & clients expect your social media presence to be more than just a physical extension of your business.

They expect you to be a publisher and broader of digital media. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 28: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 1).2019-09-05T14:15:31-05:00

Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.

Marketing attribution is one of the most difficult things for any small business, especially aesthetic & cosmetic providers.

In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already have a team, these tools are going to give you deeper insights in your online marketing efforts.

The 7 Essential Online Marketing Tools include:

  • Sprout Social – Social Media Scheduling
  • Facebook Pixel – Social Media Retargeting
  • Screenfly – Frontend Website Optimization
  • Google Search Console – Website Traffic & Performance
  • Google My Business – Google Business Listing Management
  • Link Tree – Instagram Bio Link Performance
  • Seek Metrics – Instagram & Twitter Hashtag […]
Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.2019-09-05T14:16:02-05:00

Episode 26: How Showing Up on Video Consistently Can Increase the Number of New Leads.

81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic & cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward.

So today, I’m going to explain how video can actually increase the number of new leads. I’m going to explain how video can:

  • Help your patients/clients get to know you (and I’m not talking about, “About Me” videos).
  • Align yourself as an expert in your field.
  • Help prospective patients/clients on the bottom of the funnel become new patients/clients.

  SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 26: How Showing Up on Video Consistently Can Increase the Number of New Leads.2019-09-05T14:16:51-05:00

Episode #25: Why Website Optimization is More Important Than Search Engine Optimization.

If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find you. You see there’s a difference between website optimization and search engine optimization.

In today’s episode, you’re going to learn a simple exercise which you can do during your next marketing meeting to improve your content and convert more visitors.

What is Content Marketing?
Content marketing refers the text, still images, and videos across your website, social media channels, and even your email marketing. Your SEO is a part of your content […]

Episode #25: Why Website Optimization is More Important Than Search Engine Optimization.2019-08-30T13:17:20-05:00

Episode #24: 6 Simple Strategies to Rapidly Grow Your YouTube Following

Most of us are already creating videos for our Instagram or Facebook accounts, but are you also publishing them on your YouTube channel? I know, adding a new social media channel into your online marketing strategy sounds overwhelming, but it doesn’t have to be and if you’re not on the 2nd largest search engine in the world you’re missing out on an opportunity to attract more patients/clients.

Today I’m going to teach you 6 simple strategies that takes little time but will help to grow your followers on YouTube. These strategies aren’t intended to turn you into the next YouTube sensation. The intention is to create an easy system for you to expand your online marketing efforts so you can grow a larger social media following.

These 6 strategies include:

  • Strategy #1: Re-purpose your existing videos.
  • Strategy #2: Add a video library to your […]
Episode #24: 6 Simple Strategies to Rapidly Grow Your YouTube Following2019-08-30T13:16:52-05:00

Episode #23: The 1 Simple Question That’ll Maximize the ROI of Your Online Marketing Efforts.

Do you have a system of process in place that measures the return on your investment for your online marketing efforts? If not, you’re not alone. Most marketers don’t even know how to measure their ROI. In fact, a recent study conducted by Social Media Examiner found that only 48% of marketers said they were able to measure the return on my investment for my social media activities.

On today’s episode, I’m going to share with you 1 simple question that is going to help you to figure out what’s working, what isn’t, and what you need to invest more in so you can scale and grow your aesthetic business even further. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode #23: The 1 Simple Question That’ll Maximize the ROI of Your Online Marketing Efforts.2019-08-30T13:16:26-05:00

Episode #22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger.

Instagram makes adding a Story extremely easy. You add your photo/video, add some text, stickers, and voila! But acquiring new patients/clients from your Instagram Stories…that’s unheard of! Or is it?!?

Today, on the Aesthetic Marketing Podcast, I interviewed my friend Stephanie Klinger, a.k.a. The Rebel Boss. We chat about some of the most common mistakes she sees people making on Instagram Stories, her Post-It Methodology that she uses to create deeper engagement, and her 4 Story Frameworks she uses over and over again that literally drives revenue back into her business!

This interview is packed with so much actionable, value! By the end, you’re going to re-think your entire Instagram Stories strategy!

RESOURCES MENTIONED IN TODAY'S EPISODE:

Agora Pulse Podcast

Amy Porterfield – Podcast episode about taking imperfect action.

The Rebel Boss website (Stephanie Klinger) 

The Rebel Boss Instagram Account

SUBSCRIBE ON iTUNES […]

Episode #22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger.2019-08-30T13:15:51-05:00
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