I’ve heard a lot of concern from clients over the past few days about their concerns over losing business due to the coronavirus.

As a result, every one of my clients and I have made together to send out social posts and email newsletters about the proactive measures my clients are taking to alleviate their clients, patients, and customer’s concerns.

So, as you can imagine I’ve been spending a LOT of time messaging – getting the right tone and information together – to minimize the potential loss of business. And so today I wanted to share with you my marketing communications strategy to help you manage any concerns your clients, patients, or customers are bringing to your attention, so you can minimize any potential loss in business. I’m going to share with you:

1. How to know when it’s an appropriate time to say something.

[…]

A lot of businesses are not using social media correctly. And as a result, they don’t acquire leads through their social efforts and they presume that it just doesn’t work for them. That, social media is just a necessity because everyone else is on social media.

That's a false belief. If you’re not acquiring leads from social media, you don’t have a social media problem, you have a communication problem.

So on today’s episode I’m going to change your perspective about your social media efforts and then I’m going to give you 4 actionable tips on how you can implement this new way of thinking. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Online Marketing today, looks nothing like it did a year ago. Instagram Stories and IGTV are now a must, live-streaming is more popular than ever, but the biggest change that’s emerged is the line between ‘marketing’ and ‘media’ has blurred.

In fact, they’ve blended together and the businesses that are succeeding are the most are leading with a multi-media approach.

When I say “multi-media”, I'm talking about blogging, pre-recorded video, live-streaming and podcasting. Those are really the only 4 multi-media channels available today.

So on today's episode of the ‘Online Marketing & Media Podcast”, I'm going to review some of the Pros and Cons of each medium so you can decide which one is right for you.

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Yes you heard me correctly,  BUT don’t panic, I’ll still be here next week and following and the following.

I’m just changing the name of the show from the Aesthetic Marketing Podcast to….drum roll….'The Online Marketing and Media Podcast'

But today's episode is not just about that. It's really about a piece of your online marketing that’s missing, but if adopted as part of your strategy can change everything! And this was the driving force behind me making this pivot. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

One of the most challenging parts of your online marketing for your business is your website.

There’s so much technical jargon and options available today. Should you build your own site using a platform like Wix or Squarespace? Should you hire someone to build it in WordPress? What’s the difference between the two? And which option is right for you at your specific stage in my business. All of these questions circling in your mind can feel overwhelming, especially if technology intimidates you.

On today’s episode, you’re going to:

• Know what type of website platform you should be using at your specific stage of business growth.
• Know the Pros and Cons of each website platform.

And, I’m going to teach you how to think of the 3 different website builder options using my “airplane analogy”. By the end, you’re going to feel confidence and empowered […]