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Episode #23: The 1 Simple Question That’ll Maximize the ROI of Your Online Marketing Efforts.

Do you have a system of process in place that measures the return on your investment for your online marketing efforts? If not, you’re not alone. Most marketers don’t even know how to measure their ROI. In fact, a recent study conducted by Social Media Examiner found that only 48% of marketers said they were able to measure the return on my investment for my social media activities.

On today’s episode, I’m going to share with you 1 simple question that is going to help you to figure out what’s working, what isn’t, and what you need to invest more in so you can scale and grow your aesthetic business even further. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode #23: The 1 Simple Question That’ll Maximize the ROI of Your Online Marketing Efforts.2019-08-30T13:16:26-04:00

Episode #22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger.

Instagram makes adding a Story extremely easy. You add your photo/video, add some text, stickers, and voila! But acquiring new patients/clients from your Instagram Stories…that’s unheard of! Or is it?!?

Today, on the Aesthetic Marketing Podcast, I interviewed my friend Stephanie Klinger, a.k.a. The Rebel Boss. We chat about some of the most common mistakes she sees people making on Instagram Stories, her Post-It Methodology that she uses to create deeper engagement, and her 4 Story Frameworks she uses over and over again that literally drives revenue back into her business!

This interview is packed with so much actionable, value! By the end, you’re going to re-think your entire Instagram Stories strategy!

RESOURCES MENTIONED IN TODAY'S EPISODE:

Agora Pulse Podcast

Amy Porterfield – Podcast episode about taking imperfect action.

The Rebel Boss website (Stephanie Klinger) 

The Rebel Boss Instagram Account

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Episode #22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger.2019-08-30T13:15:51-04:00

Episode #21: Power Coaching Sessions – A Custom, Step-by-Step Action Plan That’ll Propel Your Business to its Next Level.

One of the challenges with being a plastic surgeon, dermatologist, or aesthetic provider is that the path to growing your practice isn’t always so clear. Questions such as, “Why isn’t my website converting, are my social media efforts working, & how can I acquire more patients/clients to grow my business?” are persistent across any stage of your business.

So, I’ve created a solution! My “Power Coaching Sessions”, are designed to help aesthetic providers, just like yourself, who are seeking a roadmap that details how to take your business to its next level.

In today’s episode I’m going to explain to you:

  • What a Power Coaching Session is and what it Looks Like
  • How you can benefit, and
  • How oftentimes, 1 Power Coaching Session is all you need to start moving the needle in your business goals.

RESOURCES MENTIONED IN TODAY'S EPISODE:

Power Coaching Sessions SUBSCRIBE […]

Episode #21: Power Coaching Sessions – A Custom, Step-by-Step Action Plan That’ll Propel Your Business to its Next Level.2019-08-30T13:15:21-04:00

Episode #20: The 6 Pillars of Online Marketing Framework to Propel Your Business to the Next Level.

One of the most important lessons I’ve learned in business is that the only way to reach your next level is by setting goals. Goal setting is one of the most important skills you need to master in your aesthetic business.

This week I’m going to teach why goal setting is important and how to use my 6 pillars of online marketing framework to reach your goal and propel your business to its next level. These 6 Pillars Include:

  1. Strategy
  2. Website
  3. Content Marketing
  4. Social Media Marketing
  5. Email Marketing
  6. Analytics

I've also put together a FREE PDF Guide that you can use to go through this same exercise on your own or with your team, which you can download below.

CLICK HERE TO DOWNLOAD YOUR FREE PDF GUIDE

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Episode #20: The 6 Pillars of Online Marketing Framework to Propel Your Business to the Next Level.2019-08-30T13:14:17-04:00

Episode #19: How to Use the 4 Neighborhood Methodology to Optimize Your Instagram Marketing with Sue B. Zimmerman

This week I sit down with one of the leading Instagram experts – Sue B. Zimmerman – to discuss her approach to Instagram Marketing. We chat about Sue's 4-neighborhood methodology to Instagram marketing, some of her best practices for using IGTV, how she uses Instagram with intention to grow her business, and so much more!

RESOURCES/LINKS MENTIONED IN TODAY'S EPISODE:

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Episode #19: How to Use the 4 Neighborhood Methodology to Optimize Your Instagram Marketing with Sue B. Zimmerman2019-08-30T13:08:52-04:00

Episode #18: The 3 Ingredients You Need to Turn Your Business into a Brand.

Your brand is so much more than just your logo. Your brand is what sets you apart, what makes you unique, compared to your peers. In today’s episode I’m going to explain to you:

  • What a brand is and how you should be thinking about it.
  • The 3 ingredients you need in order to make your business a brand that your patients/clients will remember, and
  • I’m going to provide you with some examples and exercises you can do to start to develop your brand.

RESOURCES/LINKS MENTIONED IN TODAY'S EPISODE:

W Hotel Barcelona 
W Hotel Video – Detox, Retox, Repeat. (NOTE: This video is for the W Hotel in Thailand (I couldn't find the one for Barcelona), but it's the exact same video, but with footage from their hotel in Thailand.

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Episode #18: The 3 Ingredients You Need to Turn Your Business into a Brand.2019-08-30T13:07:17-04:00

Episode #17: A Behind the Scenes Look at My Instagram Audit for Quarter 1 (PART 2)

This week we continue with Part 2 of my Behind the Scenes Look at My Instagram Audit. Last week we looked at my insights from Sprout Social and this week I’m going to show you exactly what Instagram’s native insights are saying about what content is resonating with my audience.

Lastly, I’ll tell you my observations and conclusions on my social audit. I have a sneak suspicion that my big realization may just be the same realization you’ve been searching for to get better results with your social media strategy.

CLICK HERE TO DOWNLOAD MY PDF SOCIAL MEDIA REPORT FOR QUARTER 1, 2019

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Episode #17: A Behind the Scenes Look at My Instagram Audit for Quarter 1 (PART 2)2019-08-30T13:03:59-04:00

Episode #16: A Behind the Scenes Look of My Instagram Audit for Quarter 1 (PART 1)

How often do you take the time to perform a social media audit? I think most of us look at the number of likes and new followers. And that’s about it. But that’s like looking at the small picture. And it really tells us very little as to what’s happening.

In order for us to see if our social media efforts are working, we need to look at the big picture. So on today’s podcast episode, I’m going to give you a behind the scenes look as to how I analyze my social media efforts. I’m going to walk you through my social media audit for quarter 1 of 2019.

I want to show you what this process looks like in action because it’s one thing to talk about it, to intellectually understand it, but it’s entirely different when you see it in action. […]

Episode #16: A Behind the Scenes Look of My Instagram Audit for Quarter 1 (PART 1)2019-08-30T13:03:31-04:00

Episode #15: How to Ethically Sell Your Aesthetic Services Online Without Feeling Sleazy

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing.

But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk you through some of the obstacles with marketing your practice or business ethically that I hear from aesthetic providers and then offer some solutions.

RESOURCES MENTIONED IN THIS EPISODE:

Facebook Community Standards – Objectionable Content SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode #15: How to Ethically Sell Your Aesthetic Services Online Without Feeling Sleazy2019-08-30T13:03:07-04:00

Episode #14: Why IGTV Should Be a Priority in Your 2019 Marketing Plan Despite Its Dismal Launch.

It’s no secret, the launch of IGTV back in June 2018 was dismal. However, recently they rolled out with a new update which has resulted in the number of people using IGTV to SKYROCKET! I think we’re in the infancy stage of a powerful new marketing vertical.

So, today I’m going to explain to you:

  • The problems IGTV had when they first rolled out,
  • How this new update they released is combatting those problems, and
  • Why now’s the time to start thinking about your IGTV strategy.

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Episode #14: Why IGTV Should Be a Priority in Your 2019 Marketing Plan Despite Its Dismal Launch.2019-08-30T13:02:26-04:00
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