About admin

This author has not yet filled in any details.
So far admin has created 58 blog entries.

Episode 36: An In-Depth Look at How Your Google Business Profile Can Enhance Your Website’s Visibility & Online Marketing Efforts.

If I were to ask you to find what time does Business XYZ close today, would you check on Google, Yahoo or Bing? Most of us would turn to Google. It’s the largest search engine in the world! And so it’s no surprise that having your business listed on Google where your audience is searching for information is critical.

So how do we do that? Well for most of us we immediately think of investing in SEO (Search Engine Optimization) or running ads on Google Adwords (and that’s legitimate of course), but there’s another tool that Google has developed for businesses that provides a plethora of data about your audience. And if you can interpret that data correctly, you can increase your website’s visibility and enhance your overall marketing efforts. I’m talking about Google My Business.

On today’s episode, I’m going to:

Episode 36: An In-Depth Look at How Your Google Business Profile Can Enhance Your Website’s Visibility & Online Marketing Efforts.2019-10-24T12:22:10-05:00

Episode 35: 3 Little Know FREE Facebook and Instagram Tools to Help You Manage, Create, and Share Your Content.

When most of us think about Facebook and Instagram for business, our mind automatically goes to the website itself and the apps associated with the sites. We think of the news feeds, IG Stories, live streaming, and all of the tools available in the app.

But what most people don’t realize is that Facebook & Instagram have additional FREE tools that aren’t available in your native Facebook and Instagram applications. These are tools and applications that were built by the social media giant to help you create better content and make more money for your business. But, unless you searched for them, you wouldn’t even know they existed.

So today, I’m going to share with you 3 of these tools which I personally love and I’m going to explain to you:

  • What each tool is.
  • Why you need it. And,
  • The advantages of using […]
Episode 35: 3 Little Know FREE Facebook and Instagram Tools to Help You Manage, Create, and Share Your Content.2019-10-18T12:44:41-05:00

Episode 34: Transforming Visionaries into 7 Figure Healthcare Providers with Kaeli Lindholm.

Today’s episode is a real treat! I got a chance to sit down with Kaeli Lindholm, who’s the president and founder of KLC Consulting, a business development and consulting agency that helps cosmetic healthcare providers to:

  • Optimize their practice operations
  • Develop marketing plans, and
  • Increase overall revenue.

As you’ll hear me say, marketing and sales are like twinsies. Neither of us truly understand the other one but we can’t live without each other. It’s such a symbiotic relationship and I’m a marketer at heart, so do have someone on here with a background in business development is a real treat.

RESOURCES MENTIONED ON TODAY'S EPISODE:

7 Habits of 7 Figure MDs E-Book

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 34: Transforming Visionaries into 7 Figure Healthcare Providers with Kaeli Lindholm.2019-10-18T12:20:35-05:00

Episode 33: How to Acquire More Leads Through Your Online Marketing Efforts without Discounting.

Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you.
 
How do your customers or clients end up selecting your business vs. your peers? Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes?
 
What if I told you, none of those are why they choose you or your business.
 
Today, on the Aesthetic Marketing Podcast, I’m going to explain to you:

  • W​hy discounting your services is never the solution to acquiring more leads.
  • W​hat your audience is looking for in your online marketing that leads them to contact you, […]
Episode 33: How to Acquire More Leads Through Your Online Marketing Efforts without Discounting.2019-10-04T16:52:06-05:00

Episode 32: The Paradox of Social Media Likes and Followers.

A lot of businesses look at their peers that have tens of thousands of followers, they can see the opportunities that come with that and they want that. However, they don’t understand how they’ve achieved that level of success and they think those larger numbers of likes and followers equates to their success.

The truth is, likes and followers are vanity metrics, but businesses with large numbers of likes and followers have more opportunities and can be more successful. And there-in lies the paradox.

On today’s episode, I’m going to explain both sides – why the number of your likes and followers are important, why they’re not, and how to navigate this contradicting concept. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 32: The Paradox of Social Media Likes and Followers.2019-09-26T13:38:05-05:00

Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.

Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?

Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.

This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance.

So, on today’s episode:

  • I’m going to explain to you what the Markowitz Modern Portfolio Theory is.
  • How you can apply it to your marketing.
  • And I’m going to give you some action steps so you can start to use it in your business.

 

RESOURCES MENTIONED ON TODAY'S EPISODE:

Chatter Matters Report by Convince and Convert Consulting.

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES […]

Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.2019-09-18T13:32:55-05:00

Episode 30: Steal My Content Creation Plan and Never Run Out of Ideas for Your Videos, Blogs, or Social Media Posts.

Creating original content for your blog posts, videos, livestreams, and social media posts can be time consuming and draining. Especially when you’re simultaneously running the daily operations of your business.

There’s also the added pressure that your content needs to be interesting enough that your audience wants to consume it. So how do you consistently create content that your audience is going love without getting burnt out. The answer…

My Content Marketing Plan.

This is the exact same plan I use to create every single podcast episode you hear. But it’s not just for creating podcasts. Nope! The beauty of this process is that it can applied to ANY type of content you’re creating!

On today’s podcast episode, I’m going to walk you through step-by-step how you can apply this same process to your business so you never run out of ideas for your blogs, videos, […]

Episode 30: Steal My Content Creation Plan and Never Run Out of Ideas for Your Videos, Blogs, or Social Media Posts.2019-09-13T09:57:53-05:00

Episode 29: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 2).

Last week was all about how you should think of your social media presence as if you’re a digital publisher. This week I’m going to focus on how the advent of video in social media has also led your patients/clients to expect you to become a “broadcaster” of content.

In order to use social media effectively in video, you want to ask yourself, “how do we create video that’s going to connect with your audience, build your brand, increase sales, and drive website traffic.”

In addition to exploring some of the traditional roles a broadcaster would hire in order to increase the number of viewers, I also have some tips on best practices and examples for today.

One of those tips I mention when I talk about composition is called “The Rule of 3rds”, which basically states that if you were to draw 2 horizontal […]

Episode 29: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 2).2019-09-04T16:54:07-05:00

Episode 28: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 1).

What is social media marketing and why is it so important for my business?

I think most people think social media is just expected. You’re expected to be on social media because everyone else is, but the problem with thinking like is that it lacks any goals. What goals are you achieving with your social media efforts?

Are you trying to connect with your audience? Build your brand? Drive traffic to your website? All of the above? And if so, how are you doing that with your social efforts?

On today’s episode, I’m going to explain how your patients & clients expect your social media presence to be more than just a physical extension of your business.

They expect you to be a publisher and broader of digital media. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 28: How the New Definition of Social Media Marketing is Changing Your Customers’ Expectations (Part 1).2019-09-05T14:15:31-05:00

Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.

Marketing attribution is one of the most difficult things for any small business, especially aesthetic & cosmetic providers.

In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already have a team, these tools are going to give you deeper insights in your online marketing efforts.

The 7 Essential Online Marketing Tools include:

  • Sprout Social – Social Media Scheduling
  • Facebook Pixel – Social Media Retargeting
  • Screenfly – Frontend Website Optimization
  • Google Search Console – Website Traffic & Performance
  • Google My Business – Google Business Listing Management
  • Link Tree – Instagram Bio Link Performance
  • Seek Metrics – Instagram & Twitter Hashtag […]
Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.2019-09-05T14:16:02-05:00
Load More Posts