Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel.

How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently?

In fact, this is the same problem that held me back from creating my weekly podcasts. There just weren’t enough hours in the day.

Until I figured out how to “remix” my content.

On today’s episode of the Online Marketing & Media Podcast, I’m going to teach you:

• How you can streamline your content creation process.
• Produce your content faster.
• Grow your authority in your space.
• And I have an example that could potentially turn into 8 unique pieces of video content.

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How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard!

Especially when those questions start to flood into your mind:

• How do I get new leads?
• What’s marketing?
• Do I really need to be on social media? I have so many other things on my plate right now.
• Why am I not attracting the right people?
• How is my competition able to attract the right people?
• How do I stand out?

Somewhere along this journey of questions, you’ve found me and today on the Online Marketing & Media Podcast I’m going to help you with that last question – how do you stand […]

What if I told you there was a new Instagram tool that has the potential to give you a competitive advantage over your peers who have the Swipe Up feature?

Oooo! Did I get your attention now?!?!

You see, it’s difficult to get your followers to take any action on your IG account because you only get 1 link (unless you have over 10K followers and access to the Swipe Up feature).

But the tool I’m talking about on today’s episode of the Online Marketing & Media Podcast is going to make that Swipe Up feature a dream of the past.

It’s called Tap.Bio and it allows you to create a mini-website that looks like your IG Story all within that one clickable bio link.

It’s the first tool that’s part of a new segment I’m launching on the podcast called “Reviews”. I’m going to introduce you […]

When prospective clients ask me, “What’s the secret sauce for growing my business?” I tell them all the exact same answer. There is none.

Even if I gave you the step-by-step process of how I’ve doubled a client’s business in less than a year (yes that’s happened), there’s no guarantee it would work for you.

Why? Because not everyone commits to my 300% rule. I have to put in 150% and you have to put in a 150%.

However, the clients that do commit to striving to put in 150% always succeed, because the fundamentals that go into successful online marketing are the same.

So on today’s episode of the Online Marketing & Media Podcast, I’m going to share with you 5 Common Denominators that have helped to propel my client’s business forward.

These are actionable steps you can take right now […]

Putting yourself “out there” in your marketing when you’re an introvert can sometimes make you want to cringe.

I know because I too am an introvert and it can make me cringe.

So on today’s episode of the Online Marketing & Media Podcast, I’m answering a question from one of my listeners – Dianne – about how to put yourself out there on social media when you’re an introvert.

You’ll hear how a tiny shift in your vernacular will deepen your follower’s trust in you, how to take action when you’re paralyzed with fear, and why discomfort is the secret to moving the needle forward in your marketing.

RESOURCES MENTIONED ON TODAY'S EPISODE:

Brooke Castillo and The Life Coach School

Amy Cuddy TED Talk SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Adding video into my online marketing strategy was one of the BIGGEST mistakes I’ve made.

Yep, you heard me right!

But there’s a twist, because simultaneously I’m not suggesting that you should completely get right of video either. The mistake was more of ‘how' I introduced video into my marketing strategy.

So on today’s episode, I’m going to:

• Give you a quick background of how video has turned every business into a media brand.
• My journey with video & the mistake I made with incorporating it into my marketing.
• And, the lesson from that mistake so you can take the fast lane and avoid it altogether.

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What do you do when you feel like your marketing isn't working and you're not sure how to fix it?

On todays episode, I’m going to share with you a very simple framework – attract, convert, & retain, that's going that you can use to fall back on when you're feeling that overwhelm to recalibrate your marketing strategy. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Covid has now become an objection. Meaning, your prospects are looking for how you intend to ensure their safety before they return to your business.

But here’s the catch, they’re not going to ask you directly. They’re going to look at your marketing to find the answer.

So on today’s episode of the Online Marketing & Media Podcast, I’m going to answer the question “How do I address Covid in my marketing communication with my clients/patients?”

Specifically, I’m going to explain:

• What you should be saying about Covid in your marketing.
• Where you should be saying it, and
• How often you should saying it.

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