Most people talk about marketing trends in the beginning or the end of the year, but trends happen throughout the entire year. Online Marketing is one of the fastest evolving industries on this planet today, so in order to stay ahead of your peers, we have to be conscious of the changes in the marketing landscape.

So today I’m going to talk about 3 online marketing trends, but I’m also going to:

• Explain why they’re important.
• Give you some real-world examples, and
• Teach you how you can implement these trends into your existing online marketing efforts.

Resources Mentioned In Today's Episode:

Goldman Sachs Research – Infographic about Millennials
Gillete Super Bowl Commercial
Candlelighters NYC – Childhood Cancer Foundation
HubSpot – Article About Storytelling (as it relates to online marketing)
Dr. Jason Emer Instagram
Skinney Medspa – NYC Medical Spa
MailChimp – Email Marketing Platform
[…]

In today’s episode, I’m going to give you the ingredients you need in your online marketing plan that’s going to consistently deliver new, qualified patient leads from your website. I’m going to open the hood and I’m going to teach you how to build a lead generation engine using my online marketing framework that I’ve developed called Attract, Convert, & Retain. You’re going to learn:

• The 3 levels/stages of business growth and how to identify which one you’re in.
• The Foundation every successful aesthetic provider has (what I call the Aesthetic Marketing Formula)
• The raw ingredients that comprise your lead generation engine (what I call the Aesthetic Marketing Framework).

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Have you ever questioned if your social media content is resonating with your audience? Are your results in alignment with your expectations? In today’s episode I’m going to walk you through a 4-step process on how to conduct a social media audit. You’ll learn:

• What a Social Media Audit is and why it’s important.
• The overall objective of performing a social audit.
• AND a Step-By-Step guide on how to conduct the audit so you can feel confident in your social efforts.

CLICK HERE TO
DOWNLOAD YOUR FREE SOCIAL MEDIA AUDIT CHECKLIST

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Many aesthetic providers and marketers focus too much attention on gathering more Likes and Followers. They believe the more likes and followers you attract has a direct relationship to the level of their success. However, likes and followers are simply just a vanity metric. What we REALLY need to be focusing on with our social media efforts is the quality of followers engaging with our accounts. In today’s episode, you’ll learn how you should be thinking about your social efforts so you can re-align how you define success on your social media platforms. SUBSCRIBE ON iTUNES

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Have you niched your practice down? That question alone can trigger a wave of negative emotions. “Won’t I be ‘missing out’ on a patient population if I’m only marketing a select group of procedures on my website”? On today’s episode, you’ll learn why the riches really are in the niches and why establishing your niche doesn’t necessarily mean that you have to focus on a select group of procedures. SUBSCRIBE ON iTUNES

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Many aesthetic providers immediately think of advertising when they hear the word, “marketing”. But even for those who understand that these two words aren’t synonymous, there’s still an overall confusion as to what marketing really entails. In today’s episode, you’ll learn one of my favorite definitions of marketing, the 7P’s of service marketing, and why you need to look at your marketing from a much more holistic perspective in order to achieve real results. SUBSCRIBE ON iTUNES

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