Retargeting (also referred to as re-marketing) is one of the biggest opportunities that a majority of cosmetic healthcare providers are missing out on. In today's video you'll learn why it's so important and how it can convert your prospective patients.
Have you ever wondered why certain competitors in your space, who offer the exact same service you offer, are able to attract a much more high-end customer (and by ‘high-end’ I mean financially affluent)?
And what’s more puzzling is that it’s not always because their work is better or they’re more connected. I was thinking about this during a new client meeting recently. The client was interested in redesigning his website and elevating his marketing to attract a more high-end consumer.
What was interesting was the competitor he aspired to be was a previous client of mine and I was the one responsible for that success. Both clients were plastic surgeons, both offered the exact same services, and they both went to the same medical school. Yet one was able to attract a move affluent customer.
Why?
As I pondered over this question I realized there were 3 distinct differences with my previous client’s […]
Not knowing who you’re talking to and where they’re hanging out on social media is one of the biggest mistakes I see clients making. And the reason this is such a pervasive problem is because it’s hard to figure out exactly who you’re talking to. But this is a really important first step because each social media platform is different.
Imagine waking up one morning, going to work, and thinking to yourself at your desk, “I’m going to blog about this topic today, turn it into a video for YouTube, & then I’m going to hop on a Facebook live for 30 minutes and go even deeper into that topic”. Yeeeaaaa…if you’re publishing content regularly, you this scenario is more like a fantasy than reality.
Content overwhelm happens to all of us at some point (including myself). Knowing exactly what to publish across your social media platforms is a skill that requires practice. It’s almost like exercising at the gym. Some weeks you may be shredding those pounds or lifting more than ever before. And some weeks you’re falling off the bandwagon, cheating on your diet, and skipping the gym altogether. Can you relate? So, these 3 steps I’m about to share won’t eliminate overwhelm overnight, but as you continue to […]
You’ve probably heard of the Know, Like, and Trust Model in online marketing. The idea is you want your audience to get to know who you are, like what you have to say, and trust that you’re the right fit for their problem. The issue is figuring out what type of content to produce that’s going to move them along the sales funnel that they’re going to read, watch, or listen to. So, today, I’m going to share with you 3 tools to create content that your audience is going to LOVE.
Figuring out what to publish on your social feeds each morning can be stressful & frustrating. Batching – the practice of creating your content in advance – can take some of that pressure off, but you’re also able to plan your communication strategy more efficiently. Watch today’s Marketing Tip video to learn 3 core benefits to batching your social content.
Have you dabbled with Facebook ads in the past, but were left feeling frustrated with no results? The most likely reason your ads failed was either because you didn’t have the Facebook Pixel installed or you weren’t using the Pixel properly. Watch today’s Marketing Tip video to learn what the Facebook Pixel is & how you can use it to attract more quailed patient leads.