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Episode #1: Marketing Isn’t Advertising. So What Is It?

Many aesthetic providers immediately think of advertising when they hear the word, “marketing”. But even for those who understand that these two words aren’t synonymous, there’s still an overall confusion as to what marketing really entails. In today’s episode, you’ll learn one of my favorite definitions of marketing, the 7P’s of service marketing, and why you need to look at your marketing from a much more holistic perspective in order to achieve real results. SUBSCRIBE ON iTUNES

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Episode #1: Marketing Isn’t Advertising. So What Is It?2019-02-12T14:11:30-04:00

Social Media is About The “Social” Experience

Oftentimes we forget the “social” part of social media, which is why I think it’s important to remember that social media is a digital conversation. The reason that’s an important lens to view your social media efforts from is because social media isn’t about promoting your aesthetic practice.

Promoting your aesthetic practice should only be 20% of your social content. The remaining 80% should be focused on building, interacting, & providing valuable content to your followers.

Why? Because your followers are following you not because they want to be sold to, but because they are yearning to be a part of something. To be a part of your community. In today’s Marketing Tip Video, I’m going to teach you a simple exercise that’ll help stir some inspiration on how you can produce better content.

Social Media is About The “Social” Experience2018-12-18T15:21:07-04:00

New Instagram Feature Alert: Countdown for Stories

Have you ever noticed whenever Facebook or Instagram rolls out a new feature some people tend to find any excuse to use it? At least for the first few weeks. As most of you know, Instagram just rolled out a new sticker for Stories called ‘Countdown’, so I’ve put together a few ideas on how you can use the new Countdown sticker for your aesthetic practice with purpose & intention.

Have you thought about how you intend to use the Countdown sticker? Would love to hear it in the comments below!

New Instagram Feature Alert: Countdown for Stories2018-12-17T14:30:33-04:00

Why Your Online Marketing Isn’t Working – A Sneak-Peak of My Forthcoming Podcast

This week, I’m going to give you a sneak-peak of some of the topics I'll be covering on my forthcoming podcast – The Aesthetic Online Marketing Podcast. I'm going to share with you an online marketing framework that I've developed and used with some of my most successful aesthetic providers!

Why Your Online Marketing Isn’t Working – A Sneak-Peak of My Forthcoming Podcast2018-11-19T18:01:08-04:00

How to Convert Your Prospective Patients Into Consultations

50% of your patients take 3 months or more before they schedule a consultation with you. Why does it take so long? And is there a way to speed up the process? Yes! In this video you'll learn what is a marketing funnel, why you need it, and how marketing funnels help you convert more prospective patients into consultations.

How to Convert Your Prospective Patients Into Consultations2018-11-02T13:29:24-04:00

How to Develop a Social Media Strategy And Batch Your Content in Advance

If you've ever opened your Facebook or Instagram app and thought, “I have no idea what I’m going to say today?” You’re not alone! In today's video you'll learn how to develop a social media marketing strategy so you know exactly what you're publishing every day.

How to Develop a Social Media Strategy And Batch Your Content in Advance2018-10-18T16:28:29-04:00

Tip 14 – Why Every Aesthetic Provider Needs Retargeting

Retargeting has been a technique used by marketers for several years. In fact, Facebook’s Pixel, which is a line of code that enables websites and business to use retargeting is the secret behind the company’s success. But unlike large brands who already know the power of retargeting, most aesthetic providers aren’t using this technology.

In today’s marketing tip video you’ll learn why you need to incorporate retargeting into your marketing mix.

Tip 14 – Why Every Aesthetic Provider Needs Retargeting2018-10-09T12:34:57-04:00

How to Sell Your Services Online to Attract High-End Consumers Without Feeling Sleazy.

Have you ever wondered why certain competitors in your space, who offer the exact same service you offer, are able to attract a much more high-end customer (and by ‘high-end’ I mean financially affluent)?

And what’s more puzzling is that it’s not always because their work is better or they’re more connected. I was thinking about this during a new client meeting recently. The client was interested in redesigning his website and elevating his marketing to attract a more high-end consumer.

What was interesting was the competitor he aspired to be was a previous client of mine and I was the one responsible for that success. Both clients were plastic surgeons, both offered the exact same services, and they both went to the same medical school. Yet one was able to attract a move affluent customer.

Why?

As I pondered over this question I realized there were 3 distinct differences with my previous client’s […]

How to Sell Your Services Online to Attract High-End Consumers Without Feeling Sleazy.2018-08-16T12:46:48-04:00

Marketing Tip #12 – Define Your Audience and Identify the Social Media Platforms They’re On

Not knowing who you’re talking to and where they’re hanging out on social media is one of the biggest mistakes I see clients making. And the reason this is such a pervasive problem is because it’s hard to figure out exactly who you’re talking to. But this is a really important first step because each social media platform is different.

Marketing Tip #12 – Define Your Audience and Identify the Social Media Platforms They’re On2018-08-09T15:30:50-04:00
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