admin, Author at Milan Marketing And Media

Episode 63: Part 2 of My Chat with Heather Terveen About Standing Apart, Content Marketing, & More.

Today is Part 2 of my chat with Heather Terveen where she interviewed me for her podcast. I wanted to share this with you because although we’re both in the same industry we have different backgrounds & approaches which makes us both similar but unique.

We covered a range of topics including:

My story of how I got into aesthetic marketing.
How to plan your content strategy based on where your prospects are currently at in their buying journey.
And we discussed how to differentiate your business from your peers and competition.

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Episode 63: Part 2 of My Chat with Heather Terveen About Standing Apart, Content Marketing, & More.admin2020-05-20T16:53:58-04:00

Episode 62: Layering Your Visual Content on Social Media with Heather Terveen.

Video is important in your marketing, but sometimes the ‘right’ photo can convert your followers much more than video.

On today’s episode of the Online Marketing & Media Podcast, I sat down with @heatherterveen, a business coach who specializes in helping aesthetic providers in their social media and she’s the founder of The Skin Socialite.

We spoke on a range of topics including:

The importance of having a layered approach to your visual marketing on social.
How to incorporate social into your business for those of you who feel like it’s too time consuming to consistently publish.
The importance of your captions on social.
And, the right way to use stock images on social.

Heather has developed a unique concept where she uses a curated approach to stock images for her clients. I don’t want to go too deep into it, I’d rather you hear […]

Episode 62: Layering Your Visual Content on Social Media with Heather Terveen.admin2020-05-13T15:24:48-04:00

Episode 61: Differentiate Your Business by Positioning Yourself as a Personal Brand.

Okay so this might feel a little uncomfortable for you, because today’s episode of the Online Marketing & Media Podcast centers around putting yourself out there more.

On the flip side, however, this is the answer to differentiating yourself from your peers. And friends, when you can verbally and visually articulate how you’re differentiate then your peers…that’s when your growth really starts to pick-up.

I’m talking about positioning yourself as a personal brand. This is the online marketing strategy I personally use for my own business and all of my clients. And the reason I believe in this so much is because it works.

So on today’s episode, you’re going to learn:

What a personal brand is.
Why so many of us fear becoming a personal brand,
Why becoming a personal brand is the solution to growing your business.

I also have some examples […]

Episode 61: Differentiate Your Business by Positioning Yourself as a Personal Brand.admin2020-05-06T17:26:09-04:00

Episode 60: 4 Ways to Get Unstuck When You Run Out of Ideas for Your Content.

What do you do when you run out of ideas on what type of content you should be creating?

I think this is something that a lot of us are experiencing right now for 2 reasons:

When you’re under stress, it’s hard to think creatively.
When you’re forced to place your business on pause and stay at home, you don’t have new content.

But here’s the problem, if you’re not actively continuing with your online marketing efforts – updating social, creating your weekly content like video, livestreams, blog posts, or podcasts – it will be the kiss of death for your business.

We have to stay relevant during this time, so when we are no long on pause and can safely re-open, our business is still thriving.

So on today’s episode I’m going to give you 4 Ways to Get Unstuck When You Run Out of […]

Episode 60: 4 Ways to Get Unstuck When You Run Out of Ideas for Your Content.admin2020-04-30T13:53:06-04:00

Episode 59: How Can I Create Professional Looking Videos, When I’m Just Getting Started?

“What should I buy to have some awesome recording like the ones you make? I’ve been told that having a good, clear voice should be the number 1 priority.”

That’s the question I’m answering today on the Online Marketing & Media Podcast which came to me from 1 of my Instagram followers all the way from Australia.

I know a lot of you are thinking about creating social media videos, but aren’t quite sure where to start or what you need to invest in.

What type of camera do I need?
Should I purchase a microphone?
What about lighting?

Now, more than ever before, you have the time to learn a new skill and bring your online marketing up a notch. So let’s do this!

By the end of today’s episode, you’ll know exactly what you need in order to get started and have the confidence […]

Episode 59: How Can I Create Professional Looking Videos, When I’m Just Getting Started?admin2020-04-22T14:20:21-04:00

4 Hacks to Becoming More Confident on Video.

Does the idea of creating videos on social media make you cringe? Yea, I felt that way too, but not anymore. I don’t know anyone that’s comfortable creating videos for social media profiles, but this is a learnable skill that you CAN master. So today, I’m going to give you 4 hacks that’ll help you becoming more confident on video.

4 Hacks to Becoming More Confident on Video.admin2020-04-17T17:39:04-04:00

4 Instagram Insights That’ll Confirm Your Content Strategy Is Working.

Do you ever wonder if your Instagram content is actually resonating with your followers? If it’s actually moving the needle in your marketing goals? If you’re like me and spend a lot of time and energy in the content you’re putting out there, you want to know that it’s not in vein. So on today’s video, I’m going to share with you 4 Instagram Insights That’ll Confirm Your Content Strategy Is Working.

4 Instagram Insights That’ll Confirm Your Content Strategy Is Working.admin2020-04-17T17:05:45-04:00

Episode 58: The Fundamental Ingredients for Acquiring New Leads Through Social Media

Hashtags, livestreams, & Stories are great, but if you don’t have the foundational ingredients in place, you won’t be able to acquire new leads form social media.

Those ingredients include:

Documenting Your Strategy
Creating Video (don’t panic I have some strategies to make this easy), and
Taking Consistent Action

On today’s episode of the Online Marketing & Media Podcast, I’m going to walk you through 3 Fundamental Ingredients that’ll help you move your followers from being a cold audience that barely knows you exist, to a hot prospect that’s ready to contact you. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 58: The Fundamental Ingredients for Acquiring New Leads Through Social Mediaadmin2020-04-17T12:06:40-04:00

Episode 57: 5 Tips to Make Better Instagram Stories & Grow Your Followers

Your prospects are spending less time on your Instagram feed and more time on your Stories 😱. The question is, where are you showing up more? 🤔⁠
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I’ve managed many, many Instagram profiles and every single one (without exception) had the most eyeballs on their Stories. So, if you want to get the most bang out of your marketing efforts on Instagram, Stories is where you need to focus your attention. ⁠
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But posting Stories is a very different practice then posting on your feed.⁠
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So on today’s episode of the Online Marketing & Media Podcast, I’m sharing with you 5 Tips to Make Better Instagram Stories & Grow Your Followers.⁠ SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 57: 5 Tips to Make Better Instagram Stories & Grow Your Followersadmin2020-04-10T11:20:45-04:00

Episode 56: 4 Types of Videos You Can Easily Create, even if You’re Camera Shy.

One of the things I think that’s holding a lot of you back from creating ongoing video is that you may be a little camera shy. Video can feel very comfortable at first.

However, it’s also one of the most important parts of your social media strategy. Video builds trust with your followers so faster than if you were to just use text and images.

So on today’s episode I’m giving you 4 different types of videos you can easily create, even if you’re camera shy.

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Episode 56: 4 Types of Videos You Can Easily Create, even if You’re Camera Shy.admin2020-04-13T14:34:02-04:00

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