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Episode 46: Step-By-Step: How to Generate Leads on Instagram with Your Content.

It took me years to finally crack the code, but I’ve done!

I actually acquire news leads directly from Instagram and so do my clients. And I have less than 400 followers!

If you’re in the mindset that the number of followers is what is going to drive leads through Instagram, consider what I just said. It’s the quality of your followers that will determine if you acquire leads through Instagram.

And that’s dependent on the Content you’re putting out.

One of the major reasons so many businesses struggle to acquire new leads through Instagram is because they’re not putting out content that’s meeting their audience where they are in their journey. That journey can be simplified into 3 phases called, the “Know, Like, and Trust Factor”.

Your audience needs to know who you are first, like what you have to say and trust that you’re the […]

Episode 46: Step-By-Step: How to Generate Leads on Instagram with Your Content.2020-01-15T17:57:12-05:00

Episode 45: Ignite Your 2020 By Marketing Your Benefits (Not Your Features).

Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020. The last 2 episodes we talked about taking Consistent Action (Episode 42) and then Episode 44 was all about having a media-first approach to your content marketing. Today, is all about Marketing your business with your Benefits (not your features).

I'm going to:

  • Explain the difference between Features and Benefits
  • Give you some examples, so you can clearly see the difference.
  • I'll explain the cost of not leading with benefits.
  • And finally, I have a test you can do right now to make sure that you’re leading with your benefits.

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 45: Ignite Your 2020 By Marketing Your Benefits (Not Your Features).2020-01-10T12:37:25-05:00

Episode 44: Ignite Your 2020 With A Media-First Approach to Your Content Marketing.

On today’s episode, I’m sharing with you my second (out of 3) online marketing strategies that you can apply to ignite your marketing results for 2020. Two weeks ago, on Episode 42, I introduced you to the first strategy called, “Consistent Action”. Today I’m going to talk about a strategy that’s going to radically change the way you acquire new leads (in a good way).

 

This strategy is really at the core of how you can consistently attract new, qualified leads. It’s the engine that’s going to generate them and it’s going to eliminate the need to be spending money in expensive advertising. It’s called a “media-first approach” to your content marketing.

 

RESOURCES/LINKS MENTIONED IN THIS EPISODE:

5 Day Biz Fix

KCC Design and Build

Gary V's Wine Library YouTube Channel

 

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES […]

Episode 44: Ignite Your 2020 With A Media-First Approach to Your Content Marketing.2020-01-02T15:58:51-05:00

Episode 43: A Special Holiday Message from Me to YOU!

I just wanted to wish you and your family a Happy Holidays and take a moment to thank you SO much for all of your ongoing listening support! 

My life, my business…it would not be where it is right now unless it was for your support. And so for that I want to thank you! 

And as we get closer to 2020, I wanted to let you know that I am here for you, to support you, and help you grow your business.

My mission of helping you to consistently attracting new, qualified leads using online marketing is in the forefront of my mind for 2020! And I have SO much good stuff planned for us! 

If your unsure about what direction to go to in 2020 or maybe […]

Episode 43: A Special Holiday Message from Me to YOU!2019-12-27T15:14:17-05:00

Episode 42: Ignite Your 2020 With Consistent Action: 5 Steps to Make Your Online Marketing “Work”.

Today’s episode is part of a 3-part series where I’m going to go into 3 distinct online marketing strategies that you can apply to ignite your marketing results for 2020.

It’s also the first episode I’ve recorded that’s really centered mindset. Now if you’re listening thinking to yourself after hearing the word “mind”, “This probably isn’t the right episode for me”, I would highly recommend staying for a while because you’re probably the one who needs to hear this the most.

Mindset is simply about helping you think about a situation in a different way then you’re currently thinking about it. And everything that we create in our lives starts in our minds.

So today I want to offer you a different perspective of what it means when you say or think that your online marketing isn’t “working”.

I’ve found that oftentimes when something isn’t working […]

Episode 42: Ignite Your 2020 With Consistent Action: 5 Steps to Make Your Online Marketing “Work”.2019-12-20T13:33:03-05:00

Episode 41: Acquire More Leads by Starting with Their Problem (Not Your Solution).

Today, I’m going to teach you a sales strategy that’s going to help you grow the number of your leads through your online marketing efforts in a way that’s not pushy or salesy sounding. In a way where your audience just feels like your offering is an obvious solution to their problem.

This strategy is applicable to your Instagram Stories, your feed posts, live-streams, pre-recorded videos, blog, pretty much anytime you’re communicating online. And it’s even applicable when you’re communicating off-line, when you’re speaking directly with your clients. So, this topic is pretty much for everyone listening. And if you implement this, the right way, into your online marketing strategy I guarantee overtime you’ll acquire more leads. I rarely use that word, “guarantee” but this strategy dates all the way back to the 1950s and has been effective since then.

In fact, it’s a […]

Episode 41: Acquire More Leads by Starting with Their Problem (Not Your Solution).2019-12-11T16:06:53-05:00

Episode 40: How to Find Your Target Audience & Communicate More Effectively in Your Marketing.

Today I’m going to be talking about something that sounds very simple but can actually be a major struggle for so many businesses. I’m talking about finding your target audience.

Now, if you’re thinking to yourself, ‘of course I know my target audience, let me just skip to the next podcast episode’, answer this question first, “What does your target audience say and do?”. Not generally, specifically, “What would they say and do as if they were sitting right next to you, right now?”

It’s not so easy to answer that, right?

The truth is you probably have a sense of who your target audience is, but what I’m suggesting is that you need to build on that even further. I want you to be able to visualize your target audience in your mind so clearly that it’s as if you’re having a conversation with […]

Episode 40: How to Find Your Target Audience & Communicate More Effectively in Your Marketing.2019-12-11T16:03:33-05:00

Episode 39: How Content Buckets Can Help You Structure & Create Your Social Media, Videos, or Blog Posts Your Audience Desires.

Today, I’m going to share with you a content marketing strategy that I use both for myself and my clients that has helped me to consistently produce new social media, videos, or blogs that I know my and their audience wants to consume. It’s very simple, in theory, but it’s something we have to take action on because when you use this strategy in action you’re going to quickly realize that the execution may not be as simple as you originally thought.

However, this strategy is definitely worth implementing in your business because it’s going to help you structure your content better, eliminate the daily struggle of figuring out what you should create, and ensure what you’re posting is content that your audience actually desires.

I’m talking about using Content Buckets.

So, let’s start at the very beginning by looking at what a Content Bucket […]

Episode 39: How Content Buckets Can Help You Structure & Create Your Social Media, Videos, or Blog Posts Your Audience Desires.2019-11-13T15:26:43-05:00

Episode 38: The 2 Biggest Mistakes That’s Hurting Your Social Media Efforts.

Social media has revolutionized the way businesses can connect with their audience. We all know people and businesses in our same industry that are getting thousands of likes and followers that we strive to emulate.

But it can become really frustrating, really quickly, when you put in all of this time and energy into your social media presence only to hear crickets. And I think a lot of us focus on the social media hacks:

  • How many hashtags should I include in posts?
  • How do I do I use engagement stickers on Instagram?
  • How often should I post on my feed?

All of that tactical stuff is great, but sometimes when we focus on the granular details, we lose the big picture. And when we lose the big picture, it’s very easy to fall into a rabbit hole.

So today on the podcast, I’m going […]

Episode 38: The 2 Biggest Mistakes That’s Hurting Your Social Media Efforts.2019-11-06T15:07:47-05:00

Episode 37: Run a Wildly Successful Instagram Promotion for the Holidays with These 6 Simple Steps

We are literally weeks away from the beginning of the holiday season. Black Friday, Cyber Monday, Hanukkah, Kwanza, Christmas…they’re ALL around the corner. And if your business isn’t participating, you’re missing out on a HUGE opportunity.

I’m going to read you some stats from E-Marketer. Now technically, this is for the retail market but it’s still a good indication of overall trend. This year, E-marketer predicts:

  • Holiday retail says will climb 3.8% to reach over $1 trillion!
    • If that happens, it will be the 1st time ever the US holiday season surpasses the trillion dollar mark.
  • E-commerce sales alone are predicted to increase 13.2% to hit $135 billion.
  • Black Friday is expected to surpass $10 billion in sales.

And mark my words, Instagram is going to play a HUGE role in holiday shopping. So, on today’s podcast episode, I’m going to walk you through […]

Episode 37: Run a Wildly Successful Instagram Promotion for the Holidays with These 6 Simple Steps2019-10-30T12:47:17-05:00
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