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Episode #16: A Behind the Scenes Look of My Instagram Audit for Quarter 1 (PART 1)

How often do you take the time to perform a social media audit? I think most of us look at the number of likes and new followers. And that’s about it. But that’s like looking at the small picture. And it really tells us very little as to what’s happening.

In order for us to see if our social media efforts are working, we need to look at the big picture. So on today’s podcast episode, I’m going to give you a behind the scenes look as to how I analyze my social media efforts. I’m going to walk you through my social media audit for quarter 1 of 2019.

I want to show you what this process looks like in action because it’s one thing to talk about it, to intellectually understand it, but it’s entirely different when you see it in action. […]

Episode #16: A Behind the Scenes Look of My Instagram Audit for Quarter 1 (PART 1)2019-05-22T16:27:33-04:00

Episode #15: How to Ethically Sell Your Aesthetic Services Online Without Feeling Sleazy

One of the reasons aesthetic providers don’t fully embrace online marketing is because it conjures up images of a high pressure used car salesman. And if you’re a medical provider, such as a plastic surgeon or dermatologist, there’s also the question of ethics when it comes to online marketing.

But the truth is, you can (and should) use online marketing to promote your business ethically. In today’s podcast episode, I’m going to walk you through some of the obstacles with marketing your practice or business ethically that I hear from aesthetic providers and then offer some solutions.

RESOURCES MENTIONED IN THIS EPISODE:

Facebook Community Standards – Objectionable Content SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode #15: How to Ethically Sell Your Aesthetic Services Online Without Feeling Sleazy2019-05-15T14:29:05-04:00

Episode #14: Why IGTV Should Be a Priority in Your 2019 Marketing Plan Despite Its Dismal Launch.

It’s no secret, the launch of IGTV back in June 2018 was dismal. However, recently they rolled out with a new update which has resulted in the number of people using IGTV to SKYROCKET! I think we’re in the infancy stage of a powerful new marketing vertical.

So, today I’m going to explain to you:

  • The problems IGTV had when they first rolled out,
  • How this new update they released is combatting those problems, and
  • Why now’s the time to start thinking about your IGTV strategy.

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Episode #14: Why IGTV Should Be a Priority in Your 2019 Marketing Plan Despite Its Dismal Launch.2019-05-08T12:00:29-04:00

Episode #13: How A Second Website Can Help You Attract Your Ideal Patient Better Than Your Primary Website

How do you promote a procedure effectively without niching yourself down and still acquire new patients or clients for the other aesthetic services that you offer? There are multiple ways we can do this but today I’m going to be talking about one specific online marketing strategy that very few aesthetic providers are doing BUT can deliver outstanding results! And that’s by adding a second website to your marketing mix, which we call a Micro-website or micro-site for short.

However, a microsite isn’t the right fit for every procedure. In today's podcast episode you'll learn:

  • What is a microsite
  • 2 benefits of adding a microsite into your marketing mix, and
  • 4 scenarios where adding a microsite can be incredibly effective

I also have a FREE PDF Guide – 6 Free Resources To Validate Your Microsite Idea – to ensure that there's enough demand for […]

Episode #13: How A Second Website Can Help You Attract Your Ideal Patient Better Than Your Primary Website2019-05-01T13:59:16-04:00

Episode #12: How to Differentiate Your Practice from Your Peers by Constructing a Value Proposition Statement.

One of the biggest struggles with aesthetic providers – and this applies to you whether you’re a plastic surgeon, dermatologist, medical spa, or anyone in between – is how do you differentiate yourself from your peers? And how do you articulate that difference in your marketing that you’re different?

Because when everyone’s offering the exact same aesthetic services as you, you have to stand out. You have to be able to express how you’re different both verbally and visually. And the aesthetic providers who are able to do that successfully, they’re the ones that are receiving a greater number of new leads, but they’re also quality leads.

In today’s podcast episode, I’m going to teach you EXACTLY how to differentiate yourself from your peers by constructing a Value Proposition Statement.

CLICK HERE TO DOWNLOAD YOUR FREE PDF VALUE PROPOSITION GUIDE

SUBSCRIBE ON […]

Episode #12: How to Differentiate Your Practice from Your Peers by Constructing a Value Proposition Statement.2019-05-01T13:37:55-04:00

Episode #11: The Major Flaw with Your Content Marketing Strategy That’s Preventing You from Converting Patients.

If you’ve probably heard me talk about of the phrase the Know, Like, & Trust Factor. Your prospective patients need to Knowing who we are first, Liking what we have to say and then Trust that we’re the right fit for their aesthetic concerns. It’s almost like a scientific principle. All of marketing and advertising is based off it and every single one of us goes through this model when we make a purchase – whether you realize it or not.

However, there’s a HUGE flaw with this model that’s negatively impacting your online marketing efforts and hindering your ability to convert your prospective patients. In today's podcast episode, I'm going to explain the flaw and teach you how to adjust your content marketing strategy.

RESOURCES MENTIONED IN TODAY'S EPISODE

American Academy of Dermatology – Example of content intended for prospective patients in the […]

Episode #11: The Major Flaw with Your Content Marketing Strategy That’s Preventing You from Converting Patients.2019-04-17T11:53:20-04:00

Episode #10: Which Social Media Platforms Should You Invest In?

Most aesthetic providers understand that they need to be on social media, but there’s still confusion out there as it relates to why you need to be on social media.

To further complicate the situation, there are so many different options today – Facebook, Instagram, YouTube, LinkedIn, Pinterest…I could go on.

I know it can feel overwhelming and confusing, but in today’s episode I’m going to simply it for you. At the end of today’s podcast, you’re going to know:

  • Why social media is important.
  • Who you’re marketing to on social media and how to find your target audience.
  • Which social platforms you should be on an invest in that’s going to deliver the greatest return on your investment.

RESOURCES MENTIONED IN TODAY'S EPISODE:

Sprout Social
HootSuite
Buffer
Facebook Audience Insights SUBSCRIBE ON iTUNES

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Episode #10: Which Social Media Platforms Should You Invest In?2019-04-10T15:28:35-04:00

Episode #9: 3 Online Marketing Trends That Are Changing Aesthetic Marketing

Most people talk about marketing trends in the beginning or the end of the year, but trends happen throughout the entire year. Online Marketing is one of the fastest evolving industries on this planet today, so in order to stay ahead of your peers, we have to be conscious of the changes in the marketing landscape.

So today I’m going to talk about 3 online marketing trends, but I’m also going to:

  • Explain why they’re important.
  • Give you some real-world examples, and
  • Teach you how you can implement these trends into your existing online marketing efforts.

Resources Mentioned In Today's Episode:

Goldman Sachs Research – Infographic about Millennials
Gillete Super Bowl Commercial
Candlelighters NYC – Childhood Cancer Foundation
HubSpot – Article About Storytelling (as it relates to online marketing)
Dr. Jason Emer Instagram
Skinney Medspa – NYC Medical Spa
MailChimp – Email Marketing Platform
[…]

Episode #9: 3 Online Marketing Trends That Are Changing Aesthetic Marketing2019-04-03T17:41:00-04:00

Episode #8: The 3 Essential Roles You Need in Your Aesthetic Business to Achieve Any Marketing Goal.

How do we take your aesthetic from where it is today to where we want it to be in 3 months from now? In a year from now? From Point A to Point B? It’s one of the most important questions you can ask and it can be summed up simply by asking – What’s your goal for this year?

But a lot of my clients get stuck when I ask them this question. I believe this stems from the fact that they’re not clear about their goal because they don’t understand the connection between online marketing & their business goals.

By the end of today’s podcast episode you’ll know exactly:

  • How you should aim to structure your marketing team
  • Who you need on your team
  • And have clear expectations as to their role & responsibilities

SUBSCRIBE ON iTUNES

EMAIL ME […]

Episode #8: The 3 Essential Roles You Need in Your Aesthetic Business to Achieve Any Marketing Goal.2019-03-27T14:03:31-04:00

Episode #6: How to Sell Your Aesthetic Services On Instagram & Turn Followers Into Patients.

Acquiring more followers on Instagram isn’t the challenge – it’s converting your followers into patients which can be tough. And yet some aesthetic providers acquire a majority of their new patients directly from the social giant. So what’s their secret sauce? It has to do with their strategy!

In today’s podcast episode, I’m going to teach you that winning strategy. You’ll learn how to build trust on the platform with your prospective patients, how & why you need a visual asset library, and how to develop an effective content calendar that’s going to convert.

LINKS MENTIONED IN TODAY'S EPISODE:

Sprout Social
HootSuite
Agora Pulse
Plann

SUBSCRIBE ON iTUNES

EMAIL ME NEW EPISODES

Episode #6: How to Sell Your Aesthetic Services On Instagram & Turn Followers Into Patients.2019-03-07T10:13:41-04:00
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