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Episode 78: 3 Reasons Your Marketing Strategy Isn’t Working And How To Fix It

Today we’re going to be chatting about the 2nd Pillar of my Online Marketing Framework, your “Strategy”.

I think this is one of the most challenging Pillars because it requires you to have a clear sense of your goal. And marketing without having a clear strategy is simply a waste of time.

So on today’s episode, I’m going to talk about the 3 primary reasons your strategy is most likely not working and how you can fix it.

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Episode 78: 3 Reasons Your Marketing Strategy Isn’t Working And How To Fix It2020-09-10T13:09:32-04:00

Episode 77: Positioning Your Business For Success With Your Signature Promise

Would it surprise you to hear that most of my big clients are unclear of their niche and their positioning?

The 2 go together like peanut butter & jelly.

I think part of this reason is because that word “niche” can feel very limiting.

On one hand, you’re being told that you shouldn’t go too wide because then you’re lost in a sea of noise.
On the other hand, niching down feels like you’re potentially missing out.

Well friend, I believe there’s a 3rd option. One that’s in between where you can go wide with your audience but simultaneously be very specific in your positioning.

I call this concept your “Signature Promise”. It’s the trifecta of being able to verbally & visually articulate:

  • Who You Are
  • How You Can Help, and
  • How You’re Different Than Your Peers.

On today’s episode of the Online Marketing & Media […]

Episode 77: Positioning Your Business For Success With Your Signature Promise2020-09-02T15:52:05-04:00

Episode 76: How to Move Past the Fear of Being on Video

My first video took me 4 hours to film and it was only 2 minutes in length. I know, right!?!? It was exhausting! Not just for me but for my videographer as well.

Putting yourself out there on video isn’t easy at first. It can feel very uncomfortable. You’re worried about what people might say, how you look, how you sound…at least those were the thoughts running through my head.

But what I realized over the years is that those fears were only temporary. And as showed up on camera more often video started to feel more comfortable.

Today on the Online Marketing & Media Podcast, I’m sharing with you the 3 steps I took to help eliminate the fear of putting myself out there on video. It’s not rocket science and it’s not a magic pill.

But, these are the 3 steps […]

Episode 76: How to Move Past the Fear of Being on Video2020-08-26T16:19:43-04:00

Episode 75: The 5 Beliefs Separating You From Success with Heather Sager

What if I told you that it wasn’t your website, social profiles, or the marketing agency you hired preventing you from achieving success in your business?

What if I told you, that it’s your belief system that’s holding you back?

And I’m not talking anything woo-woo here. I’m talking about tangible beliefs that you presently have, perhaps unconsciously, that if you were to acknowledge for a moment could being substantial growth to your business.

Friends, today’s interview on the Online Marketing & Media Podcast is one that’s going to give you so many “ah-ha” moments, I think you be tempted to listen to it more than once.

I’m interviewing my mentor and speaking coach Heather Sager and we’re breaking down the “5 Beliefs Separating You from Success”.

Heather helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills […]

Episode 75: The 5 Beliefs Separating You From Success with Heather Sager2020-08-25T11:47:37-04:00

Episode 74: How Thinking of Your Content Marketing Like A TV Network Will Keep Your Biz Top of Mind

A majority of businesses DO NOT have a documented content marketing strategy.

Let that sink in for a moment.

Your content strategy is so important because we know that your prospects aren’t going to purchase from you when they discover you for the first time. So your content needs to give them a reason to come back to your website or social media platforms.

So how do you get your prospects attention and keep it? By thinking of your content marketing like a TV network.

On today’s episode of the Online Marketing & Media Podcast, I’m going to:

  • Explain how thinking of your content marketing like a TV network will keep your business top of mind.
  • Show you examples of how I implement this in my business.
  • Talk about some of the mistakes I see people making with their content marketing, and
  • Show you how […]
Episode 74: How Thinking of Your Content Marketing Like A TV Network Will Keep Your Biz Top of Mind2020-08-27T12:59:12-04:00

Episode 73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.

What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal.

How do I know that? Because those action steps created the result you have now.

If you want a different result, then you have to take a different set of actions.

Said in another way, the same inputs (actions) will always give you the same output (result). If you want a different output, you need different inputs.

But what if you’re not sure what action steps you need to take in order to achieve your desired result?

Well on today’s episode of the Online Marketing & Media Podcast, I’m going to introduce you to a new concept I call, “The 10% Rule”. This is a technique that I’m actively practicing and have already started to see AMAZING results with.

If you’ve been […]

Episode 73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.2020-08-27T13:00:38-04:00

Episode 72: Remix Your Content Creation & Show Up on Social Media More Consistently.

Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel.

How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently?

In fact, this is the same problem that held me back from creating my weekly podcasts. There just weren’t enough hours in the day.

Until I figured out how to “remix” my content.

On today’s episode of the Online Marketing & Media Podcast, I’m going to teach you:

  • How you can streamline your content creation process.
  • Produce your content faster.
  • Grow your authority in your space.
  • And I have an example that could potentially turn into 8 unique pieces of video content.

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Episode 72: Remix Your Content Creation & Show Up on Social Media More Consistently.2020-08-27T13:02:03-04:00

Episode 71: How Developing Your Brand Like a Music Festival Will Naturally Attract Your Audience Like a Magnet.

How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard!

Especially when those questions start to flood into your mind:

  • How do I get new leads?
  • What’s marketing?
  • Do I really need to be on social media? I have so many other things on my plate right now.
  • Why am I not attracting the right people?
  • How is my competition able to attract the right people?
  • How do I stand out?

Somewhere along this journey of questions, you’ve found me and today on the Online Marketing & Media Podcast I’m going to help you with that last question – how do you stand […]

Episode 71: How Developing Your Brand Like a Music Festival Will Naturally Attract Your Audience Like a Magnet.2020-08-27T13:03:46-04:00

Episode 70: Tap.Bio Review: Up-level your Instagram Bio Link with a Mini-Website

What if I told you there was a new Instagram tool that has the potential to give you a competitive advantage over your peers who have the Swipe Up feature?

Oooo! Did I get your attention now?!?!

You see, it’s difficult to get your followers to take any action on your IG account because you only get 1 link (unless you have over 10K followers and access to the Swipe Up feature).

But the tool I’m talking about on today’s episode of the Online Marketing & Media Podcast is going to make that Swipe Up feature a dream of the past.

It’s called Tap.Bio and it allows you to create a mini-website that looks like your IG Story all within that one clickable bio link.

It’s the first tool that’s part of a new segment I’m launching on the podcast called “Reviews”. I’m going to introduce you […]

Episode 70: Tap.Bio Review: Up-level your Instagram Bio Link with a Mini-Website2020-07-15T10:23:18-04:00

Episode 69: 5 Common Denominators of Successful Online Marketing.

When prospective clients ask me, “What’s the secret sauce for growing my business?” I tell them all the exact same answer. There is none.

Even if I gave you the step-by-step process of how I’ve doubled a client’s business in less than a year (yes that’s happened), there’s no guarantee it would work for you.

Why? Because not everyone commits to my 300% rule. I have to put in 150% and you have to put in a 150%.

However, the clients that do commit to striving to put in 150% always succeed, because the fundamentals that go into successful online marketing are the same.

So on today’s episode of the Online Marketing & Media Podcast, I’m going to share with you 5 Common Denominators that have helped to propel my client’s business forward.

These are actionable steps you can take right now […]

Episode 69: 5 Common Denominators of Successful Online Marketing.2020-07-08T14:56:19-04:00
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