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Why You Need to Bring Your Social Media Marketing In-House and How To Do It

By now, most aesthetic healthcare providers understand that having a social media presence is an essential part of their online marketing. Interestingly, that’s pretty much where it stops. The questions that rarely get answered include:

What is the primary objective of my social media campaign?

What is our strategy to fulfill our social media goals?

What type of content do my prospective and existing patients want to hear from me?

What social media platforms should I be on and why?

What metrics should I use to measure the success of my social campaign?

Some cosmetic healthcare providers have the budget to hire a marketing agency and hand their entire social media campaign over to them. Others decide it’s better to keep things in-house and give the social media responsibilities over to their practice manager or receptionist. Both scenarios are almost always guaranteed to fail because the […]

Why You Need to Bring Your Social Media Marketing In-House and How To Do It2018-06-26T16:29:16+00:00

Marketing Tip #4 – Batch Your Social Content In Advance

Figuring out what to publish on your social feeds each morning can be stressful & frustrating. Batching – the practice of creating your content in advance – can take some of that pressure off, but you’re also able to plan your communication strategy more efficiently. Watch today’s Marketing Tip video to learn 3 core benefits to batching your social content.

Marketing Tip #4 – Batch Your Social Content In Advance2018-06-26T15:36:43+00:00

Marketing Tip #3 – Generate Qualified Patient Leads with the Facebook Pixel.

Have you dabbled with Facebook ads in the past, but were left feeling frustrated with no results? The most likely reason your ads failed was either because you didn’t have the Facebook Pixel installed or you weren’t using the Pixel properly. Watch today’s Marketing Tip video to learn what the Facebook Pixel is & how you can use it to attract more quailed patient leads.

Marketing Tip #3 – Generate Qualified Patient Leads with the Facebook Pixel.2018-06-26T15:37:17+00:00