One of the biggest problems I see with clients’ websites is that the information about their services doesn’t reflect what their visitors are searching.
A tell-tale sign of this is if you have a high bounce rate – the percentage of visitors who visit your website and leave after seeing 1 page.
What ends up happening is that visitor will then go to your competitor’s website, find the information they were seeking there and then begin to trust your competitor vs. you.
So today on the Online Marketing & Media Podcast, I’m going to give you a simple, 3-step exercise you can try, so that you have the right information on your website and convert more of your visitors into leads.
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