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Episode 68: Marketing for Introverts – Fake It Until You Believe It.

Putting yourself “out there” in your marketing when you’re an introvert can sometimes make you want to cringe.

I know because I too am an introvert and it can make me cringe.

So on today’s episode of the Online Marketing & Media Podcast, I’m answering a question from one of my listeners – Dianne – about how to put yourself out there on social media when you’re an introvert.

You’ll hear how a tiny shift in your vernacular will deepen your follower’s trust in you, how to take action when you’re paralyzed with fear, and why discomfort is the secret to moving the needle forward in your marketing.

RESOURCES MENTIONED ON TODAY'S EPISODE:

Brooke Castillo and The Life Coach School

Amy Cuddy TED Talk SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 68: Marketing for Introverts – Fake It Until You Believe It.2020-06-30T15:38:41-04:00

Episode 67: Why a Mixed-Media Content Strategy is Essential for Successful Online Marketing.

Free PDF Download:
How to Re-Purpose Your B&As into 5 Unique Pieces of Content

Have you ever thought to yourself, what are my competitors doing who are consistently getting those leads from their marketing? You know the ones I’m talking about. They’re the ones with the large followers on Instagram & Facebook. You know they’re getting a lot of business because they’ve got tons of before & after photos. And they’re all new.

What are they doing differently?

What is their secret sauce?

And how can you get your hands on it?

Well one common denominator is that they’re using a mixed-media content strategy.

On today’s episode, I’m going to explain:

  • What’s a mixed-media content strategy.
  • The difference between short vs. long format content.
  • Why it’s important to have both in your online marketing.

Resources Mentioned on Today's Episode:

Sparkle Lifestyle […]

Episode 67: Why a Mixed-Media Content Strategy is Essential for Successful Online Marketing.2020-06-26T12:11:19-04:00

Episode 66: The BIGGEST Mistake I Made with My Marketing & How You Can Avoid It.

Adding video into my online marketing strategy was one of the BIGGEST mistakes I’ve made.

Yep, you heard me right!

But there’s a twist, because simultaneously I’m not suggesting that you should completely get right of video either. The mistake was more of ‘how' I introduced video into my marketing strategy.

So on today’s episode, I’m going to:

  • Give you a quick background of how video has turned every business into a media brand.
  • My journey with video & the mistake I made with incorporating it into my marketing.
  • And, the lesson from that mistake so you can take the fast lane and avoid it altogether.

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Episode 66: The BIGGEST Mistake I Made with My Marketing & How You Can Avoid It.2020-06-18T11:59:19-04:00

Episode 65: A Simple Framework for Your Marketing When You Feel Paralyzed with Doubt.

What do you do when you feel like your marketing isn't working and you're not sure how to fix it?

On todays episode, I’m going to share with you a very simple framework – attract, convert, & retain, that's going that you can use to fall back on when you're feeling that overwhelm to recalibrate your marketing strategy. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 65: A Simple Framework for Your Marketing When You Feel Paralyzed with Doubt.2020-06-18T11:57:54-04:00

Episode 64: What You Should Be Saying in Your Marketing About Covid to Fortify Confidence in Your Business.

Covid has now become an objection. Meaning, your prospects are looking for how you intend to ensure their safety before they return to your business.

But here’s the catch, they’re not going to ask you directly. They’re going to look at your marketing to find the answer.

So on today’s episode of the Online Marketing & Media Podcast, I’m going to answer the question “How do I address Covid in my marketing communication with my clients/patients?”

Specifically, I’m going to explain:

  • What you should be saying about Covid in your marketing.
  • Where you should be saying it, and
  • How often you should saying it.

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Episode 64: What You Should Be Saying in Your Marketing About Covid to Fortify Confidence in Your Business.2020-06-18T11:57:20-04:00

Episode 63: Part 2 of My Chat with Heather Terveen About Standing Apart, Content Marketing, & More.

Today is Part 2 of my chat with Heather Terveen where she interviewed me for her podcast. I wanted to share this with you because although we’re both in the same industry we have different backgrounds & approaches which makes us both similar but unique.

We covered a range of topics including:

  • My story of how I got into aesthetic marketing.
  • How to plan your content strategy based on where your prospects are currently at in their buying journey.
  • And we discussed how to differentiate your business from your peers and competition.

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Episode 63: Part 2 of My Chat with Heather Terveen About Standing Apart, Content Marketing, & More.2020-05-20T16:53:58-04:00

Episode 62: Layering Your Visual Content on Social Media with Heather Terveen.

Video is important in your marketing, but sometimes the ‘right’ photo can convert your followers much more than video.

On today’s episode of the Online Marketing & Media Podcast, I sat down with @heatherterveen, a business coach who specializes in helping aesthetic providers in their social media and she’s the founder of The Skin Socialite.

We spoke on a range of topics including:

  • The importance of having a layered approach to your visual marketing on social.
  • How to incorporate social into your business for those of you who feel like it’s too time consuming to consistently publish.
  • The importance of your captions on social.
  • And, the right way to use stock images on social.

Heather has developed a unique concept where she uses a curated approach to stock images for her clients. I don’t want to go too deep into it, I’d rather you hear […]

Episode 62: Layering Your Visual Content on Social Media with Heather Terveen.2020-05-13T15:24:48-04:00

Episode 61: Differentiate Your Business by Positioning Yourself as a Personal Brand.

Okay so this might feel a little uncomfortable for you, because today’s episode of the Online Marketing & Media Podcast centers around putting yourself out there more.

On the flip side, however, this is the answer to differentiating yourself from your peers. And friends, when you can verbally and visually articulate how you’re differentiate then your peers…that’s when your growth really starts to pick-up.

I’m talking about positioning yourself as a personal brand. This is the online marketing strategy I personally use for my own business and all of my clients. And the reason I believe in this so much is because it works.

So on today’s episode, you’re going to learn:

  • What a personal brand is.
  • Why so many of us fear becoming a personal brand,
  • Why becoming a personal brand is the solution to growing your business.

I also have some examples […]

Episode 61: Differentiate Your Business by Positioning Yourself as a Personal Brand.2020-05-06T17:26:09-04:00

Episode 60: 4 Ways to Get Unstuck When You Run Out of Ideas for Your Content.

What do you do when you run out of ideas on what type of content you should be creating?

I think this is something that a lot of us are experiencing right now for 2 reasons:

  • When you’re under stress, it’s hard to think creatively.
  • When you’re forced to place your business on pause and stay at home, you don’t have new content.

But here’s the problem, if you’re not actively continuing with your online marketing efforts – updating social, creating your weekly content like video, livestreams, blog posts, or podcasts – it will be the kiss of death for your business.

We have to stay relevant during this time, so when we are no long on pause and can safely re-open, our business is still thriving.

So on today’s episode I’m going to give you 4 Ways to Get Unstuck When You Run Out of […]

Episode 60: 4 Ways to Get Unstuck When You Run Out of Ideas for Your Content.2020-04-30T13:53:06-04:00

Episode 59: How Can I Create Professional Looking Videos, When I’m Just Getting Started?

“What should I buy to have some awesome recording like the ones you make? I’ve been told that having a good, clear voice should be the number 1 priority.”

That’s the question I’m answering today on the Online Marketing & Media Podcast which came to me from 1 of my Instagram followers all the way from Australia.

I know a lot of you are thinking about creating social media videos, but aren’t quite sure where to start or what you need to invest in.

  • What type of camera do I need?
  • Should I purchase a microphone?
  • What about lighting?

Now, more than ever before, you have the time to learn a new skill and bring your online marketing up a notch. So let’s do this!

By the end of today’s episode, you’ll know exactly what you need in order to get started and have the confidence […]

Episode 59: How Can I Create Professional Looking Videos, When I’m Just Getting Started?2020-04-22T14:20:21-04:00
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