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Episode 55: Why Publishing on Fewer Social Media Accounts is Better for Your Business.

Posting on fewer social media accounts is actually better for your business. ⁠

I know that might sound counterintuitive for some of you. ⁠

But I’ve worked with a lot of clients who publish on 5 or more accounts and I what I’ve discovered is that inevitably one of those social media platforms always does better than the rest. And there’s a reason for that, which I talk about on today’s episode of the Online Marketing and Media Podcast. You’ll also learn:⁠

👉🏼Why publishing on fewer social platforms is a better approach.⁠
👉🏼The advantages in selecting a primary social channel. ⁠
👉🏼And finally, how you can optimize your social efforts on that primary platform.⁠

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Episode 55: Why Publishing on Fewer Social Media Accounts is Better for Your Business.2020-03-19T15:30:31-04:00

Bonus Episode: My Marketing Communications Strategy for Clients to Manage Coronavirus Concerns.

I’ve heard a lot of concern from clients over the past few days about their concerns over losing business due to the coronavirus.

As a result, every one of my clients and I have made together to send out social posts and email newsletters about the proactive measures my clients are taking to alleviate their clients, patients, and customer’s concerns.

So, as you can imagine I’ve been spending a LOT of time messaging – getting the right tone and information together – to minimize the potential loss of business. And so today I wanted to share with you my marketing communications strategy to help you manage any concerns your clients, patients, or customers are bringing to your attention, so you can minimize any potential loss in business. I’m going to share with you:

  1. How to know when it’s an appropriate time to say something.
  2. […]

Bonus Episode: My Marketing Communications Strategy for Clients to Manage Coronavirus Concerns.2020-03-13T13:17:18-04:00

Episode 54: 4 Actionable Tips on How to Use Social Media with Intention.

A lot of businesses are not using social media correctly. And as a result, they don’t acquire leads through their social efforts and they presume that it just doesn’t work for them. That, social media is just a necessity because everyone else is on social media.

That's a false belief. If you’re not acquiring leads from social media, you don’t have a social media problem, you have a communication problem.

So on today’s episode I’m going to change your perspective about your social media efforts and then I’m going to give you 4 actionable tips on how you can implement this new way of thinking. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 54: 4 Actionable Tips on How to Use Social Media with Intention.2020-03-13T10:35:47-04:00

Episode 53: Instagram Story Marketing: How Hashtags, Location, & Engagement Stickers Can Increase Your Visibility & Grow Your Revenue.

What if I told you there was a handbook that taught you how to use Instagram Story Marketing? Unfortunately, there isn’t. Instagram gives you all of these fun tools and features for your Stories, but then it’s up to you on how to use them.

So what ends up happening?

Inevitably, most entrepreneurs use Stories without intention, don’t see the results, and so they give up and conclude, “Well that worked for them, but it doesn’t work for my business”.

On today’s episode of the Online Marketing and Media Podcast, I’m going to share some of the strategies I’ve personally used with Instagram Story Marketing and some examples from other types of businesses that I’ve seen work as well. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 53: Instagram Story Marketing: How Hashtags, Location, & Engagement Stickers Can Increase Your Visibility & Grow Your Revenue.2020-03-13T10:32:00-04:00

Episode 52: 3 Steps to Create Content for Your Website That Converts Your Visitors.

One of the biggest problems I see with clients’ websites is that the information about their services doesn’t reflect what their visitors are searching.

A tell-tale sign of this is if you have a high bounce rate – the percentage of visitors who visit your website and leave after seeing 1 page.

What ends up happening is that visitor will then go to your competitor’s website, find the information they were seeking there and then begin to trust your competitor vs. you.

So today on the Online Marketing & Media Podcast, I’m going to give you a simple, 3-step exercise you can try, so that you have the right information on your website and convert more of your visitors into leads.

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Episode 52: 3 Steps to Create Content for Your Website That Converts Your Visitors.2020-02-27T16:07:33-05:00

Episode 51: How to Decide if You Should Blog, Video, Live-stream, or Podcast to Organically Attract New Leads

Online Marketing today, looks nothing like it did a year ago. Instagram Stories and IGTV are now a must, live-streaming is more popular than ever, but the biggest change that’s emerged is the line between ‘marketing’ and ‘media’ has blurred.

In fact, they’ve blended together and the businesses that are succeeding are the most are leading with a multi-media approach.

When I say “multi-media”, I'm talking about blogging, pre-recorded video, live-streaming and podcasting. Those are really the only 4 multi-media channels available today.

So on today's episode of the ‘Online Marketing & Media Podcast”, I'm going to review some of the Pros and Cons of each medium so you can decide which one is right for you.

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Episode 51: How to Decide if You Should Blog, Video, Live-stream, or Podcast to Organically Attract New Leads2020-02-27T16:04:01-05:00

Episode 50: Why I’m Changing the Name of the Podcast to “The Online Marketing & Media Podcast”.

Yes you heard me correctly,  BUT don’t panic, I’ll still be here next week and following and the following.

I’m just changing the name of the show from the Aesthetic Marketing Podcast to….drum roll….'The Online Marketing and Media Podcast'

But today's episode is not just about that. It's really about a piece of your online marketing that’s missing, but if adopted as part of your strategy can change everything! And this was the driving force behind me making this pivot. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 50: Why I’m Changing the Name of the Podcast to “The Online Marketing & Media Podcast”.2020-02-13T12:52:18-05:00

Episode 49: How to Create More Freedom in Your Life & Earn More Money in Your Business with Amber McCue.

Are you ready to create more freedom in your life and earn more money in your business without the hustle? Well, that's exactly what today's episode is all about!

I sat down with Amber McCue, who lives all the way in Addis Ababa, Ethiopia and we discussed so many different topics such as:

  • Setting up systems and processes
  • Becoming more productive
  • Wearing that CEO hat in your business, and
  • Setting those big visionary goals that are going to propel your business so you’re making money and living a life of abundance.

This episode is going to leave you feeling inspired and energized in your business. So if you’re feeling in a rut right now, listen up because this interview is going to fuel you right back up.

RESOURCES MENTIONED ON TODAY'S EPISODE:

Amber McCue's Website

Amber McCue's Instagram SUBSCRIBE ON iTUNES EMAIL ME NEW […]

Episode 49: How to Create More Freedom in Your Life & Earn More Money in Your Business with Amber McCue.2020-02-07T11:21:35-05:00

Episode 48: How to Choose the Right Website Platform for Your Business, So You Have a Website You Love.

One of the most challenging parts of your online marketing for your business is your website.

There’s so much technical jargon and options available today. Should you build your own site using a platform like Wix or Squarespace? Should you hire someone to build it in WordPress? What’s the difference between the two? And which option is right for you at your specific stage in my business. All of these questions circling in your mind can feel overwhelming, especially if technology intimidates you.

On today’s episode, you’re going to:

  • Know what type of website platform you should be using at your specific stage of business growth.
  • Know the Pros and Cons of each website platform.

And, I’m going to teach you how to think of the 3 different website builder options using my “airplane analogy”. By the end, you’re going to feel confidence and empowered […]

Episode 48: How to Choose the Right Website Platform for Your Business, So You Have a Website You Love.2020-01-31T15:57:24-05:00

Episode 47: 7 Places to Find Content Inspiration That Your Audience Will Love.

One of the most challenging parts of social media is finding the right type of content that your audience wants to consume. And if we want to acquire new leads directly from our social efforts, it stands to reason that we need to be publishing content your audience desires.

On today's episode, I'm going to share with you 7 resources you can use to inspire you to create content that your audience loves! Don't forget to grab your free PDF below. Print it out or save this PDF on your computer for that rainy day when you need some inspiration!

CLICK HERE TO DOWNLOAD YOUR FREE: 7 CONTENT INSPIRATION RESOURCES

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Episode 47: 7 Places to Find Content Inspiration That Your Audience Will Love.2020-01-24T10:28:45-05:00
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