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Episode 82: How to Measure the Success of Your Marketing Efforts.

Having the data available to know what’s moving the needle in your marketing efforts isn’t the issue. Interpreting the data is the problem.

Think of your Instagram Insights as an example. IG provides you with a plethora of information. The question is, how do we take that information & digest it so we can make informed decisions.

On today’s episode of the Online Marketing & Media Podcast, we’re diving into the 5th step in my Conversion Marketing Formula – Measure Your Success.

I’m going to explain:

  • How to pivot your strategy without reinventing the wheel.
  • How to use the Scientific Method, in not such a ‘sciency’ way to see what’s working & what isn’t (no beakers or goggles required).
  • Why it’s important to invest in the right tools to measure your marketing efforts.

Resources Mentioned on Today's Episode:

What Converts […]

Episode 82: How to Measure the Success of Your Marketing Efforts.2020-10-07T16:06:32-04:00

Episode 81: Why Repetition is the Key for Successful Marketing.

On today’s episode, we’re diving into the 4th Pillar of my Conversion Marketing Formula, which is to ‘Integrate Your Content’ into your marketing. I’ll explain:

  • Why repeating your messaging in your marketing like you're a broken record is a good thing.
  • How a traditional advertising technique known as the Rule of 7 can help you convert your followers, and
  • How creating consistent content using a media-first approach is the way to keep your business on your prospects' top of mind.

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Episode 81: Why Repetition is the Key for Successful Marketing.2020-10-01T13:41:20-04:00

Episode 80: Pretty Links Review – Measure the Success of Your Videos with Ease

Have you ever said to yourself, “Marketing works for them, but it doesn’t work for me”?

It’s a theme I hear over and over again, but in order to know if your marketing is working for you or not you have to have the tools in place to measure your success. On today’s episode, I’m going to introduce you to one of my favorite tools to measure the ROI of my marketing efforts called, “Pretty Links”.

Pretty Links is a tool that allows you to:

  • Create shorter, customized links from your website
  • Share those links across your social platforms, videos, email. And,
  • Track how many people have clicked on those links

You’ll hear how I’ve used it in my business and I’m going to give you 2 examples of how I think it can benefit your online marketing efforts.

[…]

Episode 80: Pretty Links Review – Measure the Success of Your Videos with Ease2020-09-24T12:32:14-04:00

Episode 79: How Content Marketing with Intention Can Propel Your Business to the Next Level.

Content marketing can feel like this mysterious marketing strategy that everyone’s talking about but yet no one really knows why they’re doing it. Everyone says you have to post every day on social, create your InstaStories, and make video, but why? How is that moving the needle forward in your business?

Well on today’s episode I’m going to share with you how when you use content marketing with intention you’re able to propel your business to its next level.

No fluff. These are real world examples and results that I’ve personally been a part of and I think it’ll inspire you to start showing up more in your marketing. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 79: How Content Marketing with Intention Can Propel Your Business to the Next Level.2020-09-24T12:29:38-04:00

Episode 78: 3 Reasons Your Marketing Strategy Isn’t Working And How To Fix It

Today we’re going to be chatting about the 2nd Pillar of my Online Marketing Framework, your “Strategy”.

I think this is one of the most challenging Pillars because it requires you to have a clear sense of your goal. And marketing without having a clear strategy is simply a waste of time.

So on today’s episode, I’m going to talk about the 3 primary reasons your strategy is most likely not working and how you can fix it.

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 78: 3 Reasons Your Marketing Strategy Isn’t Working And How To Fix It2020-09-10T13:09:32-04:00

Episode 77: Positioning Your Business For Success With Your Signature Promise

Would it surprise you to hear that most of my big clients are unclear of their niche and their positioning?

The 2 go together like peanut butter & jelly.

I think part of this reason is because that word “niche” can feel very limiting.

On one hand, you’re being told that you shouldn’t go too wide because then you’re lost in a sea of noise.
On the other hand, niching down feels like you’re potentially missing out.

Well friend, I believe there’s a 3rd option. One that’s in between where you can go wide with your audience but simultaneously be very specific in your positioning.

I call this concept your “Signature Promise”. It’s the trifecta of being able to verbally & visually articulate:

  • Who You Are
  • How You Can Help, and
  • How You’re Different Than Your Peers.

On today’s episode of the Online Marketing & Media […]

Episode 77: Positioning Your Business For Success With Your Signature Promise2020-09-02T15:52:05-04:00

Episode 76: How to Move Past the Fear of Being on Video

My first video took me 4 hours to film and it was only 2 minutes in length. I know, right!?!? It was exhausting! Not just for me but for my videographer as well.

Putting yourself out there on video isn’t easy at first. It can feel very uncomfortable. You’re worried about what people might say, how you look, how you sound…at least those were the thoughts running through my head.

But what I realized over the years is that those fears were only temporary. And as showed up on camera more often video started to feel more comfortable.

Today on the Online Marketing & Media Podcast, I’m sharing with you the 3 steps I took to help eliminate the fear of putting myself out there on video. It’s not rocket science and it’s not a magic pill.

But, these are the 3 steps […]

Episode 76: How to Move Past the Fear of Being on Video2020-08-26T16:19:43-04:00

Episode 75: The 5 Beliefs Separating You From Success with Heather Sager

What if I told you that it wasn’t your website, social profiles, or the marketing agency you hired preventing you from achieving success in your business?

What if I told you, that it’s your belief system that’s holding you back?

And I’m not talking anything woo-woo here. I’m talking about tangible beliefs that you presently have, perhaps unconsciously, that if you were to acknowledge for a moment could being substantial growth to your business.

Friends, today’s interview on the Online Marketing & Media Podcast is one that’s going to give you so many “ah-ha” moments, I think you be tempted to listen to it more than once.

I’m interviewing my mentor and speaking coach Heather Sager and we’re breaking down the “5 Beliefs Separating You from Success”.

Heather helps entrepreneurs structure their ideas, clarify their message and hone their speaking skills […]

Episode 75: The 5 Beliefs Separating You From Success with Heather Sager2020-08-25T11:47:37-04:00

Episode 74: How Thinking of Your Content Marketing Like A TV Network Will Keep Your Biz Top of Mind

A majority of businesses DO NOT have a documented content marketing strategy.

Let that sink in for a moment.

Your content strategy is so important because we know that your prospects aren’t going to purchase from you when they discover you for the first time. So your content needs to give them a reason to come back to your website or social media platforms.

So how do you get your prospects attention and keep it? By thinking of your content marketing like a TV network.

On today’s episode of the Online Marketing & Media Podcast, I’m going to:

  • Explain how thinking of your content marketing like a TV network will keep your business top of mind.
  • Show you examples of how I implement this in my business.
  • Talk about some of the mistakes I see people making with their content marketing, and
  • Show you how […]
Episode 74: How Thinking of Your Content Marketing Like A TV Network Will Keep Your Biz Top of Mind2020-08-27T12:59:12-04:00

Episode 73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.

What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal.

How do I know that? Because those action steps created the result you have now.

If you want a different result, then you have to take a different set of actions.

Said in another way, the same inputs (actions) will always give you the same output (result). If you want a different output, you need different inputs.

But what if you’re not sure what action steps you need to take in order to achieve your desired result?

Well on today’s episode of the Online Marketing & Media Podcast, I’m going to introduce you to a new concept I call, “The 10% Rule”. This is a technique that I’m actively practicing and have already started to see AMAZING results with.

If you’ve been […]

Episode 73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.2020-08-27T13:00:38-04:00
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