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Episode 73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.

What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal.

How do I know that? Because those action steps created the result you have now.

If you want a different result, then you have to take a different set of actions.

Said in another way, the same inputs (actions) will always give you the same output (result). If you want a different output, you need different inputs.

But what if you’re not sure what action steps you need to take in order to achieve your desired result?

Well on today’s episode of the Online Marketing & Media Podcast, I’m going to introduce you to a new concept I call, “The 10% Rule”. This is a technique that I’m actively practicing and have already started to see AMAZING results with.

If you’ve been looking for that […]

Episode 73: The 10% Rule: Your Formula to Achieve the Marketing Results You Desire.2020-08-04T14:52:38-04:00

Episode 72: Remix Your Content Creation & Show Up on Social Media More Consistently.

Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel.

How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently?

In fact, this is the same problem that held me back from creating my weekly podcasts. There just weren’t enough hours in the day.

Until I figured out how to “remix” my content.

On today’s episode of the Online Marketing & Media Podcast, I’m going to teach you:

  • How you can streamline your content creation process.
  • Produce your content faster.
  • Grow your authority in your space.
  • And I have an example that could potentially turn into 8 unique pieces of video content.

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Episode 72: Remix Your Content Creation & Show Up on Social Media More Consistently.2020-07-28T15:55:12-04:00

Episode 71: How Developing Your Brand Like a Music Festival Will Naturally Attract Your Audience Like a Magnet.

How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard!

Especially when those questions start to flood into your mind:

  • How do I get new leads?
  • What’s marketing?
  • Do I really need to be on social media? I have so many other things on my plate right now.
  • Why am I not attracting the right people?
  • How is my competition able to attract the right people?
  • How do I stand out?

Somewhere along this journey of questions, you’ve found me and today on the Online Marketing & Media Podcast I’m going to help you with that last question – how do you stand out?

I’m going to […]

Episode 71: How Developing Your Brand Like a Music Festival Will Naturally Attract Your Audience Like a Magnet.2020-07-22T11:13:05-04:00

Episode 70: Tap.Bio Review: Up-level your Instagram Bio Link with a Mini-Website

What if I told you there was a new Instagram tool that has the potential to give you a competitive advantage over your peers who have the Swipe Up feature?

Oooo! Did I get your attention now?!?!

You see, it’s difficult to get your followers to take any action on your IG account because you only get 1 link (unless you have over 10K followers and access to the Swipe Up feature).

But the tool I’m talking about on today’s episode of the Online Marketing & Media Podcast is going to make that Swipe Up feature a dream of the past.

It’s called Tap.Bio and it allows you to create a mini-website that looks like your IG Story all within that one clickable bio link.

It’s the first tool that’s part of a new segment I’m launching on the podcast called “Reviews”. I’m going to introduce you […]

Episode 70: Tap.Bio Review: Up-level your Instagram Bio Link with a Mini-Website2020-07-15T10:23:18-04:00

Episode 69: 5 Common Denominators of Successful Online Marketing.

When prospective clients ask me, “What’s the secret sauce for growing my business?” I tell them all the exact same answer. There is none.

Even if I gave you the step-by-step process of how I’ve doubled a client’s business in less than a year (yes that’s happened), there’s no guarantee it would work for you.

Why? Because not everyone commits to my 300% rule. I have to put in 150% and you have to put in a 150%.

However, the clients that do commit to striving to put in 150% always succeed, because the fundamentals that go into successful online marketing are the same.

So on today’s episode of the Online Marketing & Media Podcast, I’m going to share with you 5 Common Denominators that have helped to propel my client’s business forward.

These are actionable steps you can take right now […]

Episode 69: 5 Common Denominators of Successful Online Marketing.2020-07-08T14:56:19-04:00

Episode 68: Marketing for Introverts – Fake It Until You Believe It.

Putting yourself “out there” in your marketing when you’re an introvert can sometimes make you want to cringe.

I know because I too am an introvert and it can make me cringe.

So on today’s episode of the Online Marketing & Media Podcast, I’m answering a question from one of my listeners – Dianne – about how to put yourself out there on social media when you’re an introvert.

You’ll hear how a tiny shift in your vernacular will deepen your follower’s trust in you, how to take action when you’re paralyzed with fear, and why discomfort is the secret to moving the needle forward in your marketing.

RESOURCES MENTIONED ON TODAY'S EPISODE:

Brooke Castillo and The Life Coach School

Amy Cuddy TED Talk SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 68: Marketing for Introverts – Fake It Until You Believe It.2020-06-30T15:38:41-04:00

Episode 67: Why a Mixed-Media Content Strategy is Essential for Successful Online Marketing.

Free PDF Download:
How to Re-Purpose Your B&As into 5 Unique Pieces of Content

Have you ever thought to yourself, what are my competitors doing who are consistently getting those leads from their marketing? You know the ones I’m talking about. They’re the ones with the large followers on Instagram & Facebook. You know they’re getting a lot of business because they’ve got tons of before & after photos. And they’re all new.

What are they doing differently?

What is their secret sauce?

And how can you get your hands on it?

Well one common denominator is that they’re using a mixed-media content strategy.

On today’s episode, I’m going to explain:

  • What’s a mixed-media content strategy.
  • The difference between short vs. long format content.
  • Why it’s important to have both in your online marketing.

Resources Mentioned on Today's Episode:

Sparkle Lifestyle […]

Episode 67: Why a Mixed-Media Content Strategy is Essential for Successful Online Marketing.2020-06-26T12:11:19-04:00

Episode 66: The BIGGEST Mistake I Made with My Marketing & How You Can Avoid It.

Adding video into my online marketing strategy was one of the BIGGEST mistakes I’ve made.

Yep, you heard me right!

But there’s a twist, because simultaneously I’m not suggesting that you should completely get right of video either. The mistake was more of ‘how' I introduced video into my marketing strategy.

So on today’s episode, I’m going to:

  • Give you a quick background of how video has turned every business into a media brand.
  • My journey with video & the mistake I made with incorporating it into my marketing.
  • And, the lesson from that mistake so you can take the fast lane and avoid it altogether.

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Episode 66: The BIGGEST Mistake I Made with My Marketing & How You Can Avoid It.2020-06-18T11:59:19-04:00

Episode 65: A Simple Framework for Your Marketing When You Feel Paralyzed with Doubt.

What do you do when you feel like your marketing isn't working and you're not sure how to fix it?

On todays episode, I’m going to share with you a very simple framework – attract, convert, & retain, that's going that you can use to fall back on when you're feeling that overwhelm to recalibrate your marketing strategy. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 65: A Simple Framework for Your Marketing When You Feel Paralyzed with Doubt.2020-06-18T11:57:54-04:00

Episode 64: What You Should Be Saying in Your Marketing About Covid to Fortify Confidence in Your Business.

Covid has now become an objection. Meaning, your prospects are looking for how you intend to ensure their safety before they return to your business.

But here’s the catch, they’re not going to ask you directly. They’re going to look at your marketing to find the answer.

So on today’s episode of the Online Marketing & Media Podcast, I’m going to answer the question “How do I address Covid in my marketing communication with my clients/patients?”

Specifically, I’m going to explain:

  • What you should be saying about Covid in your marketing.
  • Where you should be saying it, and
  • How often you should saying it.

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Episode 64: What You Should Be Saying in Your Marketing About Covid to Fortify Confidence in Your Business.2020-06-18T11:57:20-04:00
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