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Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.

Marketing attribution is one of the most difficult things for any small business, especially aesthetic & cosmetic providers.

In order to get the best results in your online marketing efforts, you have to have the right tools in place. Today, I’m going to share with you 7 online marketing tools that I consider to be essential and that I use for all of my clients. Whether you’re a solo-aesthetic provider or you already have a team, these tools are going to give you deeper insights in your online marketing efforts.

The 7 Essential Online Marketing Tools include:

  • Sprout Social – Social Media Scheduling
  • Facebook Pixel – Social Media Retargeting
  • Screenfly – Frontend Website Optimization
  • Google Search Console – Website Traffic & Performance
  • Google My Business – Google Business Listing Management
  • Link Tree – Instagram Bio Link Performance
  • Seek Metrics – Instagram & Twitter Hashtag […]
Episode 27: 7 Essential Online Marketing Tools That’ll Give You Better Results with Your Social Media, SEO, and More.2019-08-21T16:31:36-04:00

Episode 26: How Showing Up on Video Consistently Can Increase the Number of New Leads.

81% of businesses use video as a marketing tool (source: HubSpot), but yet so many aesthetic & cosmetic healthcare providers still don’t prioritize video in their online marketing efforts. In my experience, this is because they don’t see the connection between video and new patient/client growth. And how video can actually encourage people who are on the fence with a procedure or treatment to move forward.

So today, I’m going to explain how video can actually increase the number of new leads. I’m going to explain how video can:

  • Help your patients/clients get to know you (and I’m not talking about, “About Me” videos).
  • Align yourself as an expert in your field.
  • Help prospective patients/clients on the bottom of the funnel become new patients/clients.

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Episode 26: How Showing Up on Video Consistently Can Increase the Number of New Leads.2019-08-14T16:29:43-04:00

Episode #25: Why Website Optimization is More Important Than Search Engine Optimization.

If you’ve ever attended one of the big cosmetic medical conferences such as the American Society of Plastic Surgeons or the American Academy of Dermatology, you’ve probably heard one of the big marketing firms at their booth talk about the importance of SEO (Search Engine Optimization). And while optimizing your website for Google is important, what’s equally as important is to optimize the content on your website to convert the visitors that find you. You see there’s a difference between website optimization and search engine optimization.

In today’s episode, you’re going to learn a simple exercise which you can do during your next marketing meeting to improve your content and convert more visitors.

What is Content Marketing?
Content marketing refers the text, still images, and videos across your website, social media channels, and even your email marketing. Your SEO is a part of your content […]

Episode #25: Why Website Optimization is More Important Than Search Engine Optimization.2019-07-31T17:48:45-04:00

Episode #24: 6 Simple Strategies to Rapidly Grow Your YouTube Following

Most of us are already creating videos for our Instagram or Facebook accounts, but are you also publishing them on your YouTube channel? I know, adding a new social media channel into your online marketing strategy sounds overwhelming, but it doesn’t have to be and if you’re not on the 2nd largest search engine in the world you’re missing out on an opportunity to attract more patients/clients.

Today I’m going to teach you 6 simple strategies that takes little time but will help to grow your followers on YouTube. These strategies aren’t intended to turn you into the next YouTube sensation. The intention is to create an easy system for you to expand your online marketing efforts so you can grow a larger social media following.

These 6 strategies include:

  • Strategy #1: Re-purpose your existing videos.
  • Strategy #2: Add a video library to your […]
Episode #24: 6 Simple Strategies to Rapidly Grow Your YouTube Following2019-07-17T17:26:26-04:00

Episode #23: The 1 Simple Question That’ll Maximize the ROI of Your Online Marketing Efforts.

Do you have a system of process in place that measures the return on your investment for your online marketing efforts? If not, you’re not alone. Most marketers don’t even know how to measure their ROI. In fact, a recent study conducted by Social Media Examiner found that only 48% of marketers said they were able to measure the return on my investment for my social media activities.

On today’s episode, I’m going to share with you 1 simple question that is going to help you to figure out what’s working, what isn’t, and what you need to invest more in so you can scale and grow your aesthetic business even further. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode #23: The 1 Simple Question That’ll Maximize the ROI of Your Online Marketing Efforts.2019-07-10T15:37:45-04:00

Episode #22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger.

Instagram makes adding a Story extremely easy. You add your photo/video, add some text, stickers, and voila! But acquiring new patients/clients from your Instagram Stories…that’s unheard of! Or is it?!?

Today, on the Aesthetic Marketing Podcast, I interviewed my friend Stephanie Klinger, a.k.a. The Rebel Boss. We chat about some of the most common mistakes she sees people making on Instagram Stories, her Post-It Methodology that she uses to create deeper engagement, and her 4 Story Frameworks she uses over and over again that literally drives revenue back into her business!

This interview is packed with so much actionable, value! By the end, you’re going to re-think your entire Instagram Stories strategy!

RESOURCES MENTIONED IN TODAY'S EPISODE:

Agora Pulse Podcast

Amy Porterfield – Podcast episode about taking imperfect action.

The Rebel Boss website (Stephanie Klinger) 

The Rebel Boss Instagram Account

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Episode #22: The Post-It Methodology to Instagram Stories Success with Stephanie Klinger.2019-07-09T11:10:41-04:00

Episode #21: Power Coaching Sessions – A Custom, Step-by-Step Action Plan That’ll Propel Your Business to its Next Level.

One of the challenges with being a plastic surgeon, dermatologist, or aesthetic provider is that the path to growing your practice isn’t always so clear. Questions such as, “Why isn’t my website converting, are my social media efforts working, & how can I acquire more patients/clients to grow my business?” are persistent across any stage of your business.

So, I’ve created a solution! My “Power Coaching Sessions”, are designed to help aesthetic providers, just like yourself, who are seeking a roadmap that details how to take your business to its next level.

In today’s episode I’m going to explain to you:

  • What a Power Coaching Session is and what it Looks Like
  • How you can benefit, and
  • How oftentimes, 1 Power Coaching Session is all you need to start moving the needle in your business goals.

RESOURCES MENTIONED IN TODAY'S EPISODE:

Power Coaching Sessions SUBSCRIBE […]

Episode #21: Power Coaching Sessions – A Custom, Step-by-Step Action Plan That’ll Propel Your Business to its Next Level.2019-07-03T15:00:32-04:00

Episode #20: The 6 Pillars of Online Marketing Framework to Propel Your Business to the Next Level.

One of the most important lessons I’ve learned in business is that the only way to reach your next level is by setting goals. Goal setting is one of the most important skills you need to master in your aesthetic business.

This week I’m going to teach why goal setting is important and how to use my 6 pillars of online marketing framework to reach your goal and propel your business to its next level. These 6 Pillars Include:

  1. Strategy
  2. Website
  3. Content Marketing
  4. Social Media Marketing
  5. Email Marketing
  6. Analytics

I've also put together a FREE PDF Guide that you can use to go through this same exercise on your own or with your team, which you can download below.

CLICK HERE TO DOWNLOAD YOUR FREE PDF GUIDE

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Episode #20: The 6 Pillars of Online Marketing Framework to Propel Your Business to the Next Level.2019-06-22T11:51:16-04:00

Episode #19: How to Use the 4 Neighborhood Methodology to Optimize Your Instagram Marketing with Sue B. Zimmerman

This week I sit down with one of the leading Instagram experts – Sue B. Zimmerman – to discuss her approach to Instagram Marketing. We chat about Sue's 4-neighborhood methodology to Instagram marketing, some of her best practices for using IGTV, how she uses Instagram with intention to grow her business, and so much more!

RESOURCES/LINKS MENTIONED IN TODAY'S EPISODE:

 

 

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Episode #19: How to Use the 4 Neighborhood Methodology to Optimize Your Instagram Marketing with Sue B. Zimmerman2019-07-10T15:36:41-04:00

Episode #18: The 3 Ingredients You Need to Turn Your Business into a Brand.

Your brand is so much more than just your logo. Your brand is what sets you apart, what makes you unique, compared to your peers. In today’s episode I’m going to explain to you:

  • What a brand is and how you should be thinking about it.
  • The 3 ingredients you need in order to make your business a brand that your patients/clients will remember, and
  • I’m going to provide you with some examples and exercises you can do to start to develop your brand.

RESOURCES/LINKS MENTIONED IN TODAY'S EPISODE:

W Hotel Barcelona 
W Hotel Video – Detox, Retox, Repeat. (NOTE: This video is for the W Hotel in Thailand (I couldn't find the one for Barcelona), but it's the exact same video, but with footage from their hotel in Thailand.

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Episode #18: The 3 Ingredients You Need to Turn Your Business into a Brand.2019-06-12T11:58:12-04:00
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