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Episode #40: How to Find Your Target Audience & Communicate More Effectively in Your Marketing.

Today I’m going to be talking about something that sounds very simple but can actually be a major struggle for so many businesses. I’m talking about finding your target audience.

Now, if you’re thinking to yourself, ‘of course I know my target audience, let me just skip to the next podcast episode’, answer this question first, “What does your target audience say and do?”. Not generally, specifically, “What would they say and do as if they were sitting right next to you, right now?”

It’s not so easy to answer that, right?

The truth is you probably have a sense of who your target audience is, but what I’m suggesting is that you need to build on that even further. I want you to be able to visualize your target audience in your mind so clearly that it’s as if you’re having a conversation with […]

Episode #40: How to Find Your Target Audience & Communicate More Effectively in Your Marketing.2019-11-20T15:45:26-05:00

Episode 39: How Content Buckets Can Help You Structure & Create Your Social Media, Videos, or Blog Posts Your Audience Desires.

Today, I’m going to share with you a content marketing strategy that I use both for myself and my clients that has helped me to consistently produce new social media, videos, or blogs that I know my and their audience wants to consume. It’s very simple, in theory, but it’s something we have to take action on because when you use this strategy in action you’re going to quickly realize that the execution may not be as simple as you originally thought.

However, this strategy is definitely worth implementing in your business because it’s going to help you structure your content better, eliminate the daily struggle of figuring out what you should create, and ensure what you’re posting is content that your audience actually desires.

I’m talking about using Content Buckets.

So, let’s start at the very beginning by looking at what a Content Bucket […]

Episode 39: How Content Buckets Can Help You Structure & Create Your Social Media, Videos, or Blog Posts Your Audience Desires.2019-11-13T15:26:43-05:00

Episode 38: The 2 Biggest Mistakes That’s Hurting Your Social Media Efforts.

Social media has revolutionized the way businesses can connect with their audience. We all know people and businesses in our same industry that are getting thousands of likes and followers that we strive to emulate.

But it can become really frustrating, really quickly, when you put in all of this time and energy into your social media presence only to hear crickets. And I think a lot of us focus on the social media hacks:

  • How many hashtags should I include in posts?
  • How do I do I use engagement stickers on Instagram?
  • How often should I post on my feed?

All of that tactical stuff is great, but sometimes when we focus on the granular details, we lose the big picture. And when we lose the big picture, it’s very easy to fall into a rabbit hole.

So today on the podcast, I’m going […]

Episode 38: The 2 Biggest Mistakes That’s Hurting Your Social Media Efforts.2019-11-06T15:07:47-05:00

Episode 37: Run a Wildly Successful Instagram Promotion for the Holidays with These 6 Simple Steps

We are literally weeks away from the beginning of the holiday season. Black Friday, Cyber Monday, Hanukkah, Kwanza, Christmas…they’re ALL around the corner. And if your business isn’t participating, you’re missing out on a HUGE opportunity.

I’m going to read you some stats from E-Marketer. Now technically, this is for the retail market but it’s still a good indication of overall trend. This year, E-marketer predicts:

  • Holiday retail says will climb 3.8% to reach over $1 trillion!
    • If that happens, it will be the 1st time ever the US holiday season surpasses the trillion dollar mark.
  • E-commerce sales alone are predicted to increase 13.2% to hit $135 billion.
  • Black Friday is expected to surpass $10 billion in sales.

And mark my words, Instagram is going to play a HUGE role in holiday shopping. So, on today’s podcast episode, I’m going to walk you through […]

Episode 37: Run a Wildly Successful Instagram Promotion for the Holidays with These 6 Simple Steps2019-10-30T12:47:17-05:00

Episode 36: An In-Depth Look at How Your Google Business Profile Can Enhance Your Website’s Visibility & Online Marketing Efforts.

If I were to ask you to find what time does Business XYZ close today, would you check on Google, Yahoo or Bing? Most of us would turn to Google. It’s the largest search engine in the world! And so it’s no surprise that having your business listed on Google where your audience is searching for information is critical.

So how do we do that? Well for most of us we immediately think of investing in SEO (Search Engine Optimization) or running ads on Google Adwords (and that’s legitimate of course), but there’s another tool that Google has developed for businesses that provides a plethora of data about your audience. And if you can interpret that data correctly, you can increase your website’s visibility and enhance your overall marketing efforts. I’m talking about Google My Business.

On today’s episode, I’m going to:

Episode 36: An In-Depth Look at How Your Google Business Profile Can Enhance Your Website’s Visibility & Online Marketing Efforts.2019-10-24T12:22:10-05:00

Episode 35: 3 Little Know FREE Facebook and Instagram Tools to Help You Manage, Create, and Share Your Content.

When most of us think about Facebook and Instagram for business, our mind automatically goes to the website itself and the apps associated with the sites. We think of the news feeds, IG Stories, live streaming, and all of the tools available in the app.

But what most people don’t realize is that Facebook & Instagram have additional FREE tools that aren’t available in your native Facebook and Instagram applications. These are tools and applications that were built by the social media giant to help you create better content and make more money for your business. But, unless you searched for them, you wouldn’t even know they existed.

So today, I’m going to share with you 3 of these tools which I personally love and I’m going to explain to you:

  • What each tool is.
  • Why you need it. And,
  • The advantages of using […]
Episode 35: 3 Little Know FREE Facebook and Instagram Tools to Help You Manage, Create, and Share Your Content.2019-10-18T12:44:41-05:00

Episode 34: Transforming Visionaries into 7 Figure Healthcare Providers with Kaeli Lindholm.

Today’s episode is a real treat! I got a chance to sit down with Kaeli Lindholm, who’s the president and founder of KLC Consulting, a business development and consulting agency that helps cosmetic healthcare providers to:

  • Optimize their practice operations
  • Develop marketing plans, and
  • Increase overall revenue.

As you’ll hear me say, marketing and sales are like twinsies. Neither of us truly understand the other one but we can’t live without each other. It’s such a symbiotic relationship and I’m a marketer at heart, so do have someone on here with a background in business development is a real treat.

RESOURCES MENTIONED ON TODAY'S EPISODE:

7 Habits of 7 Figure MDs E-Book

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 34: Transforming Visionaries into 7 Figure Healthcare Providers with Kaeli Lindholm.2019-10-18T12:20:35-05:00

Episode 33: How to Acquire More Leads Through Your Online Marketing Efforts without Discounting.

Imagine for a moment, all of the people and businesses within your geographical area that offer the exact same service as you.
 
How do your customers or clients end up selecting your business vs. your peers? Is it due to your pricing, a discount or promotion, maybe your website looks more visually appealing, or even the fact that you have a lot of followers and likes?
 
What if I told you, none of those are why they choose you or your business.
 
Today, on the Aesthetic Marketing Podcast, I’m going to explain to you:

  • W​hy discounting your services is never the solution to acquiring more leads.
  • W​hat your audience is looking for in your online marketing that leads them to contact you, […]
Episode 33: How to Acquire More Leads Through Your Online Marketing Efforts without Discounting.2019-10-04T16:52:06-05:00

Episode 32: The Paradox of Social Media Likes and Followers.

A lot of businesses look at their peers that have tens of thousands of followers, they can see the opportunities that come with that and they want that. However, they don’t understand how they’ve achieved that level of success and they think those larger numbers of likes and followers equates to their success.

The truth is, likes and followers are vanity metrics, but businesses with large numbers of likes and followers have more opportunities and can be more successful. And there-in lies the paradox.

On today’s episode, I’m going to explain both sides – why the number of your likes and followers are important, why they’re not, and how to navigate this contradicting concept. SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES

Episode 32: The Paradox of Social Media Likes and Followers.2019-09-26T13:38:05-05:00

Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.

Word-of-mouth referrals are one of the most powerful ways to grow your business, but what happens when the referrals stop coming in? What happens when your new business growth slows down as a result of not enough new referrals?

Well today I’m going to be sharing with you an online marketing strategy that’s actually based in the world of finance called the Markowitz Portfolio Theory.

This is a foundational Finance 101 theory, but it’s implications extend far beyond Finance.

So, on today’s episode:

  • I’m going to explain to you what the Markowitz Modern Portfolio Theory is.
  • How you can apply it to your marketing.
  • And I’m going to give you some action steps so you can start to use it in your business.

 

RESOURCES MENTIONED ON TODAY'S EPISODE:

Chatter Matters Report by Convince and Convert Consulting.

SUBSCRIBE ON iTUNES EMAIL ME NEW EPISODES […]

Episode 31: How the Markowitz Theory Can Consistently Drive New Leads to Your Business.2019-09-18T13:32:55-05:00
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