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Episode #6: How to Sell Your Aesthetic Services On Instagram & Turn Followers Into Patients.

Acquiring more followers on Instagram isn’t the challenge – it’s converting your followers into patients which can be tough. And yet some aesthetic providers acquire a majority of their new patients directly from the social giant. So what’s their secret sauce? It has to do with their strategy!

In today’s podcast episode, I’m going to teach you that winning strategy. You’ll learn how to build trust on the platform with your prospective patients, how & why you need a visual asset library, and how to develop an effective content calendar that’s going to convert.

LINKS MENTIONED IN TODAY'S EPISODE:

Sprout Social
HootSuite
Agora Pulse
Plann

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Episode #6: How to Sell Your Aesthetic Services On Instagram & Turn Followers Into Patients.2019-03-07T10:13:41+00:00

Episode #5: How to Turn Your Online Marketing Efforts into A Lead Generation Engine.

In today’s episode, I’m going to give you the ingredients you need in your online marketing plan that’s going to consistently deliver new, qualified patient leads from your website. I’m going to open the hood and I’m going to teach you how to build a lead generation engine using my online marketing framework that I’ve developed called Attract, Convert, & Retain. You’re going to learn:

  • The 3 levels/stages of business growth and how to identify which one you’re in.
  • The Foundation every successful aesthetic provider has (what I call the Aesthetic Marketing Formula)
  • The raw ingredients that comprise your lead generation engine (what I call the Aesthetic Marketing Framework).

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Episode #5: How to Turn Your Online Marketing Efforts into A Lead Generation Engine.2019-02-27T15:27:01+00:00

Episode #4: A Step-By-Step Guide on How to Perform a Social Media Audit & Gain Confidence in Your Social Efforts.

Have you ever questioned if your social media content is resonating with your audience? Are your results in alignment with your expectations? In today’s episode I’m going to walk you through a 4-step process on how to conduct a social media audit. You’ll learn:

  • What a Social Media Audit is and why it’s important.
  • The overall objective of performing a social audit.
  • AND a Step-By-Step guide on how to conduct the audit so you can feel confident in your social efforts.

CLICK HERE TO
DOWNLOAD YOUR FREE SOCIAL MEDIA AUDIT CHECKLIST

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Episode #4: A Step-By-Step Guide on How to Perform a Social Media Audit & Gain Confidence in Your Social Efforts.2019-02-19T13:03:39+00:00

Episode #3: The REAL Purpose Of Your Social Media Presence

Many aesthetic providers and marketers focus too much attention on gathering more Likes and Followers. They believe the more likes and followers you attract has a direct relationship to the level of their success. However, likes and followers are simply just a vanity metric. What we REALLY need to be focusing on with our social media efforts is the quality of followers engaging with our accounts. In today’s episode, you’ll learn how you should be thinking about your social efforts so you can re-align how you define success on your social media platforms. SUBSCRIBE ON iTUNES

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Episode #3: The REAL Purpose Of Your Social Media Presence2019-02-12T14:27:40+00:00

Episode #2: The 3 Problems That Arise When You Don’t Niche Your Practice

Have you niched your practice down? That question alone can trigger a wave of negative emotions. “Won’t I be ‘missing out’ on a patient population if I’m only marketing a select group of procedures on my website”? On today’s episode, you’ll learn why the riches really are in the niches and why establishing your niche doesn’t necessarily mean that you have to focus on a select group of procedures. SUBSCRIBE ON iTUNES

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Episode #2: The 3 Problems That Arise When You Don’t Niche Your Practice2019-02-12T14:26:39+00:00

Episode #1: Marketing Isn’t Advertising. So What Is It?

Many aesthetic providers immediately think of advertising when they hear the word, “marketing”. But even for those who understand that these two words aren’t synonymous, there’s still an overall confusion as to what marketing really entails. In today’s episode, you’ll learn one of my favorite definitions of marketing, the 7P’s of service marketing, and why you need to look at your marketing from a much more holistic perspective in order to achieve real results. SUBSCRIBE ON iTUNES

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Episode #1: Marketing Isn’t Advertising. So What Is It?2019-02-12T14:11:30+00:00

Social Media is About The “Social” Experience

Oftentimes we forget the “social” part of social media, which is why I think it’s important to remember that social media is a digital conversation. The reason that’s an important lens to view your social media efforts from is because social media isn’t about promoting your aesthetic practice.

Promoting your aesthetic practice should only be 20% of your social content. The remaining 80% should be focused on building, interacting, & providing valuable content to your followers.

Why? Because your followers are following you not because they want to be sold to, but because they are yearning to be a part of something. To be a part of your community. In today’s Marketing Tip Video, I’m going to teach you a simple exercise that’ll help stir some inspiration on how you can produce better content.

Social Media is About The “Social” Experience2018-12-18T15:21:07+00:00

New Instagram Feature Alert: Countdown for Stories

Have you ever noticed whenever Facebook or Instagram rolls out a new feature some people tend to find any excuse to use it? At least for the first few weeks. As most of you know, Instagram just rolled out a new sticker for Stories called ‘Countdown’, so I’ve put together a few ideas on how you can use the new Countdown sticker for your aesthetic practice with purpose & intention.

Have you thought about how you intend to use the Countdown sticker? Would love to hear it in the comments below!

New Instagram Feature Alert: Countdown for Stories2018-12-17T14:30:33+00:00

Why Your Online Marketing Isn’t Working – A Sneak-Peak of My Forthcoming Podcast

This week, I’m going to give you a sneak-peak of some of the topics I'll be covering on my forthcoming podcast – The Aesthetic Online Marketing Podcast. I'm going to share with you an online marketing framework that I've developed and used with some of my most successful aesthetic providers!

Why Your Online Marketing Isn’t Working – A Sneak-Peak of My Forthcoming Podcast2018-11-19T18:01:08+00:00

How to Convert Your Prospective Patients Into Consultations

50% of your patients take 3 months or more before they schedule a consultation with you. Why does it take so long? And is there a way to speed up the process? Yes! In this video you'll learn what is a marketing funnel, why you need it, and how marketing funnels help you convert more prospective patients into consultations.

How to Convert Your Prospective Patients Into Consultations2018-11-02T13:29:24+00:00
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